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An Economic Analysis of Generic Fluid Milk Advertising in Ontario, Quebec, the Maritime Provinces

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  • Kaiser, Harry M.
  • Cranfield, John A.L.
  • Doyon, Maurice

Abstract

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Suggested Citation

  • Kaiser, Harry M. & Cranfield, John A.L. & Doyon, Maurice, 2006. "An Economic Analysis of Generic Fluid Milk Advertising in Ontario, Quebec, the Maritime Provinces," Research Bulletins 121577, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:121577
    DOI: 10.22004/ag.econ.121577
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    References listed on IDEAS

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    1. Schmit, Todd M. & Kaiser, Harry M., 1998. "Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(1), pages 43-52, April.
    2. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
    3. Weiss, Kenneth R. & Green, Richard D. & Havenner, Arthur M., 1996. "Walnuts in Japan: A Case Study of Generic Promotion Under the USDA's Market Promotion Program," Agricultural Commodity Promotion Policies and Programs in the Global Agri-Food System, May 26-27, 1996, Cancun, Mexico 279647, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    4. E. W. Goddard & M. L. McCutcheon, 1993. "Optimal Producer Investment in Generic Advertising: The Case of Fluid Milk in Ontario and Quebec," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 41(3), pages 329-347, November.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Livestock Production/Industries; Marketing;

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