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A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?

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  • Carman, Hoy F.
  • Li, Lan
  • Sexton, Richard J.

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  • Carman, Hoy F. & Li, Lan & Sexton, Richard J., 2006. "A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?," 2006 Annual meeting, July 23-26, Long Beach, CA 21229, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea06:21229
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    File URL: http://purl.umn.edu/21229
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    References listed on IDEAS

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    1. Judith A. Chevalier & Anil K. Kashyap & Peter E. Rossi, 2003. "Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data," American Economic Review, American Economic Association, vol. 93(1), pages 15-37, March.
    2. David Card, 1990. "The Impact of the Mariel Boatlift on the Miami Labor Market," ILR Review, Cornell University, ILR School, vol. 43(2), pages 245-257, January.
    3. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
    4. Lal, Rajiv & Matutes, Carmen, 1994. "Retail Pricing and Advertising Strategies," The Journal of Business, University of Chicago Press, vol. 67(3), pages 345-370, July.
    5. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932.
    6. Carman, Hoy F. & Craft, R. Kim, 1998. "An Economic Evaluation of California Avocado Industry Marketing Programs, 1961-1995," Research Reports 11925, University of California, Davis, Giannini Foundation.
    7. Joshua D. Angrist & Victor Lavy, 1999. "Using Maimonides' Rule to Estimate the Effect of Class Size on Scholastic Achievement," The Quarterly Journal of Economics, Oxford University Press, vol. 114(2), pages 533-575.
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    Marketing;

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