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AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan

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  • Henneberry, Shida Rastegari
  • De Brito, Marco

Abstract

The effectiveness of U.S. government non-price export promotion activities for red meats in Japan was analyzed using an extended Armington modeL Results suggest that promotion activities had a significant impact on U.S. market share of beef offals 111 Japan. Returns per dollar of promotion were calculated.

Suggested Citation

  • Henneberry, Shida Rastegari & De Brito, Marco, 1994. "AN ANALYSIS OF THE EFFECTIVENESS OF U.S. NON-PRICE PROMOTION PROGRAMS: The Case of Red Meats in Japan," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279597, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279597
    DOI: 10.22004/ag.econ.279597
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    References listed on IDEAS

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    1. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
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