Competitiveness And Consumer Preferences Of Us Fruits In Taiwan
Taiwan is a major importing country of US fruits. This study examines the market competitiveness and consumer preferences of US fruits in Taiwan using cross-sectional data. Results indicate that for either retailers or consumers, imported US fruits compete favorably with domestic grown fruits in the Taiwanese fruit markets.
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- Barry H. Adams & Kim L. Jensen & George C. Davis, 1997. "Knowledge and use of export assistance services by agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 285-294.
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