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A Comparison of Process and Ingredient Claims on US and EU Foods

Author

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  • STATON, John L
  • HOOKER, Neal H
  • SALNIKOVA, Ekaterina

Abstract

Significant research has been conducted to identify the extent to which consumers use label information. Much of this relates to nutrition labeling, yet increasingly foods are being marketed with ever more ingredient and process claims such as all natural or organic. Key studies consider the determinants of label use, debates over mandatory labeling, the label formats preferred by consumers, and the effect of nutrition label use on purchase patterns and dietary behavior. However, much less research has been attempted that tracks the claims actually made on food labels. This paper addresses this gap by comparing claims across the US and EU. The objective of this paper is to compare and identify All Natural, Organic and Vegetarian package claims that are actually made on 32,289 food labels in 2009 and to compare the results between the US and the EU.

Suggested Citation

  • STATON, John L & HOOKER, Neal H & SALNIKOVA, Ekaterina, 2011. "A Comparison of Process and Ingredient Claims on US and EU Foods," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(1), pages 02-12, June.
    • Handle: RePEc:rdc:journl:v:2:y:2011:i:1:p:02-12
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    File URL: http://crd-aida.ro/RePEc/rdc/v2i1/2.pdf
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    References listed on IDEAS

    as
    1. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    2. Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga, 2005. "Nutrition knowledge and consumer use of nutritional food labels," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(1), pages 93-118, March.
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    4. Dimitri, Carolyn & Greene, Catherine R., 2002. "Recent Growth Patterns In The U.S. Organic Foods Market," Agricultural Information Bulletins 33715, United States Department of Agriculture, Economic Research Service.
    5. Batte, Marvin T. & Beaverson, Jeremy & Hooker, Neal H. & Haab, Timothy C., 2004. "Customer Willingness To Pay For Multi-Ingredient, Processed Organic Food Products," 2004 Annual meeting, August 1-4, Denver, CO 20194, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Gary A. Zarkin & Donald W. Anderson, 1992. "Consumer and Producer Responses to Nutrition Label Changes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(5), pages 1202-1207.
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    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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