Framing effects in mixed price bundling
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Volume (Year): 19 (2008)
Issue (Month): 2 (June)
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Levine's Working Paper Archive
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- Yadav, Manjit S, 1994. " How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 342-53, September.
- Janiszewski, Chris & Cunha, Marcus, Jr, 2004. " The Influence of Price Discount Framing on the Evaluation of a Product Bundle," Journal of Consumer Research, Oxford University Press, vol. 30(4), pages 534-46, March.
- George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213.
- Dhar, Ravi, 1997. " Consumer Preference for a No-Choice Option," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 215-31, September.
- Kaicker, Ajit & Bearden, William O. & Manning, Kenneth C., 1995. "Component versus bundle pricing : The role of selling price deviations from price expectations," Journal of Business Research, Elsevier, vol. 33(3), pages 231-239, July.
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