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Framing effects in mixed price bundling

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  • Timothy Gilbride
  • Joseph Guiltinan
  • Joel Urbany

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  • Timothy Gilbride & Joseph Guiltinan & Joel Urbany, 2008. "Framing effects in mixed price bundling," Marketing Letters, Springer, vol. 19(2), pages 125-139, June.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:2:p:125-139
    DOI: 10.1007/s11002-007-9030-1
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    References listed on IDEAS

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    10. R. Venkatesh & Wagner Kamakura, 2003. "Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products," The Journal of Business, University of Chicago Press, vol. 76(2), pages 211-232, April.
    11. Mazumdar, Tridib & Jun, Sung Youl, 1993. "Consumer Evaluations of Multiple versus Single Price Change," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 441-450, December.
    12. Michael Rothschild, 1974. "Searching for the Lowest Price When the Distribution of Prices Is Unknown: A Summary," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 3, number 1, pages 293-294, National Bureau of Economic Research, Inc.
    13. Urbany, Joel E & Dickson, Peter R & Wilkie, William L, 1989. "Buyer Uncertainty and Information Search," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 208-215, September.
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    15. Kaicker, Ajit & Bearden, William O. & Manning, Kenneth C., 1995. "Component versus bundle pricing : The role of selling price deviations from price expectations," Journal of Business Research, Elsevier, vol. 33(3), pages 231-239, July.
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    Cited by:

    1. Gergely Biczók & Sándor Kardos & Tuan Trinh, 2010. "Pricing Internet access in the presence of user loyalty," Netnomics, Springer, vol. 11(2), pages 119-147, July.
    2. Li, Wenjing & Hardesty, David M. & Craig, Adam W., 2018. "The impact of dynamic bundling on price fairness perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 204-212.
    3. Dominique-Ferreira, Sérgio, 2017. "How important is the strategic order of product attribute presentation in the non-life insurance market?," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 138-144.
    4. Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven, 2012. "Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs," European Journal of Operational Research, Elsevier, vol. 219(2), pages 368-378.
    5. Anastasia Burkovskaya & Adam Teperski & Kadir Atalay, 2022. "Framing and insurance choices," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 89(2), pages 311-337, June.
    6. Wen, Tong & Leung, Xi Y. & Li, Bin & Hu, Lingyan, 2021. "Examining framing effect in travel package purchase: An application of double-entry mental accounting theory," Annals of Tourism Research, Elsevier, vol. 90(C).
    7. Anjulie Hähnchen & Bernhard Baumgartner, 2020. "The Impact of Price Bundling on the Evaluation of Bundled Products: Does It Matter How You Frame It?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(1), pages 39-63, February.
    8. Gila Fruchter & Eitan Gerstner & Paul Dobson, 2011. "Fee or free? How much to add on for an add-on," Marketing Letters, Springer, vol. 22(1), pages 65-78, March.
    9. Kim Huat Goh & Jesse C. Bockstedt, 2013. "The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles," Information Systems Research, INFORMS, vol. 24(2), pages 334-351, June.
    10. Prasad, Ashutosh & Venkatesh, R. & Mahajan, Vijay, 2015. "Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 1-8.
    11. Ilona Bondos & Marcin Lipowski, 2016. "Service Packages – Attractiveness Has Many Faces," Eurasian Journal of Business and Management, Eurasian Publications, vol. 4(1), pages 1-10.

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