Service Packages Attractiveness Has Many Faces
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References listed on IDEAS
- Sheikhzadeh, Mehdi & Elahi, Ehsan, 2013. "Product bundling: Impacts of product heterogeneity and risk considerations," International Journal of Production Economics, Elsevier, vol. 144(1), pages 209-222.
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- Ferrer, Juan-Carlos & Mora, Hugo & Olivares, Francisco, 2010. "On pricing of multiple bundles of products and services," European Journal of Operational Research, Elsevier, vol. 206(1), pages 197-208, October.
- Andrews, Melinda L. & Benedicktus, Ray L. & Brady, Michael K., 2010. "The effect of incentives on customer evaluations of service bundles," Journal of Business Research, Elsevier, vol. 63(1), pages 71-76, January.
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KeywordsBundling; Service; Price Bundling; Attractiveness; Incentives;
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