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Component versus bundle pricing : The role of selling price deviations from price expectations

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  • Kaicker, Ajit
  • Bearden, William O.
  • Manning, Kenneth C.

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  • Kaicker, Ajit & Bearden, William O. & Manning, Kenneth C., 1995. "Component versus bundle pricing : The role of selling price deviations from price expectations," Journal of Business Research, Elsevier, vol. 33(3), pages 231-239, July.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:3:p:231-239
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    References listed on IDEAS

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    1. Mayhew, Glenn E & Winer, Russell S, 1992. "An Empirical Analysis of Internal and External Reference Prices Using Scanner Data," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 62-70, June.
    2. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    3. Urbany, Joel E & Bearden, William O & Weilbaker, Dan C, 1988. "The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 95-110, June.
    4. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    5. Puto, Christopher P, 1987. "The Framing of Buying Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 301-315, December.
    6. Mazumdar, Tridib & Jun, Sung Youl, 1993. "Consumer Evaluations of Multiple versus Single Price Change," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 441-450, December.
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    Cited by:

    1. Roy, Abhik & Henry, Walter, 1995. "Special issue on Pricing Strategy and the Marketing Mix," Journal of Business Research, Elsevier, vol. 33(3), pages 183-185, July.
    2. Ferreira, Kevin D. & Wu, Desheng Dash, 2011. "An integrated product planning model for pricing and bundle selection using Markov decision processes and data envelope analysis," International Journal of Production Economics, Elsevier, vol. 134(1), pages 95-107, November.
    3. Kwon, Kyoung-Nan & Schumann, David W. & Fairhurst, Ann, 2010. "Consideration of an expected future deal in assessing the value of a present deal: Forward-looking bargain shopping," Journal of Business Research, Elsevier, vol. 63(1), pages 84-90, January.
    4. Andrews, Melinda L. & Benedicktus, Ray L. & Brady, Michael K., 2010. "The effect of incentives on customer evaluations of service bundles," Journal of Business Research, Elsevier, vol. 63(1), pages 71-76, January.
    5. Anjulie Hähnchen & Bernhard Baumgartner, 2020. "The Impact of Price Bundling on the Evaluation of Bundled Products: Does It Matter How You Frame It?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(1), pages 39-63, February.
    6. Timothy Gilbride & Joseph Guiltinan & Joel Urbany, 2008. "Framing effects in mixed price bundling," Marketing Letters, Springer, vol. 19(2), pages 125-139, June.
    7. Yang, Hao-Wei & Chang, Kuei-Feng, 2012. "Combining means-end chain and fuzzy ANP to explore customers’ decision process in selecting bundles," International Journal of Information Management, Elsevier, vol. 32(4), pages 381-395.

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