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Fee or free? How much to add on for an add-on

  • Gila Fruchter

    ()

  • Eitan Gerstner

    ()

  • Paul Dobson

    ()

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    No abstract is available for this item.

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    File URL: http://hdl.handle.net/10.1007/s11002-010-9112-3
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    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 22 (2011)
    Issue (Month): 1 (March)
    Pages: 65-78

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    Handle: RePEc:kap:mktlet:v:22:y:2011:i:1:p:65-78
    Contact details of provider: Web page: http://www.springerlink.com/link.asp?id=100312

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    1. Xavier Gabaix & David Laibson, 2006. "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets," The Quarterly Journal of Economics, MIT Press, vol. 121(2), pages 505-540, May.
    2. Goker Aydin & Serhan Ziya, 2008. "Pricing Promotional Products Under Upselling," Manufacturing & Service Operations Management, INFORMS, vol. 10(3), pages 360-376, June.
    3. Kristina Shampanier & Nina Mazar & Dan Ariely, 2007. "Zero as a Special Price: The True Value of Free Products," Marketing Science, INFORMS, vol. 26(6), pages 742-757, 11-12.
    4. R. Venkatesh & Wagner Kamakura, 2003. "Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products," The Journal of Business, University of Chicago Press, vol. 76(2), pages 211-232, April.
    5. Marco Bertini & Elie Ofek & Dan Ariely, 2009. "The Impact of Add-On Features on Consumer Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 36(1), pages 17-28, 06.
    6. Lorin M. Hitt & Pei-yu Chen, 2005. "Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods," Management Science, INFORMS, vol. 51(10), pages 1481-1493, October.
    7. Timothy Gilbride & Joseph Guiltinan & Joel Urbany, 2008. "Framing effects in mixed price bundling," Marketing Letters, Springer, vol. 19(2), pages 125-139, June.
    8. Jinhong Xie & Eitan Gerstner, 2007. "Service Escape: Profiting from Customer Cancellations," Marketing Science, INFORMS, vol. 26(1), pages 18-30, 01-02.
    9. Adams, William James & Yellen, Janet L, 1976. "Commodity Bundling and the Burden of Monopoly," The Quarterly Journal of Economics, MIT Press, vol. 90(3), pages 475-98, August.
    10. James D. Hess & Eitan Gerstner, 1987. "Loss Leader Pricing and Rain Check Policy," Marketing Science, INFORMS, vol. 6(4), pages 358-374.
    11. Lal, Rajiv & Matutes, Carmen, 1994. "Retail Pricing and Advertising Strategies," The Journal of Business, University of Chicago Press, vol. 67(3), pages 345-70, July.
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