Fee or free? How much to add on for an add-on
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NBER Working Papers
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- Marco Bertini & Elie Ofek & Dan Ariely, 2009. "The Impact of Add-On Features on Consumer Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 36(1), pages 17-28, 06.
- Timothy Gilbride & Joseph Guiltinan & Joel Urbany, 2008. "Framing effects in mixed price bundling," Marketing Letters, Springer, vol. 19(2), pages 125-139, June.
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