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Development of a scale to measure the factors of selecting the alternative accommodation

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  • Noppamash Suvachart

    (Khon Kaen University)

Abstract

This paper relates a study designed to develop a scale to measure the factors of selecting the alternative accommodation from the viewpoint of Thai people. Based on the review of the previous literature and studies the research objectives were posed. The important attributes of alternative accommodation were defined in the literature by several scholars from a qualitative perspective. Nevertheless, up to the knowledge of the researcher a quantitative scale to measure these factors was not developed. The instrument consists of 28 variables on which the respondent has to respond on five point scale and 1 open-ended question for other variable as their suggestions. It was found that out of the total sample of 95; only 92 usable responses was returned. The responses of some of the participants were either incomplete or blank. Items with lower standard deviation (SD

Suggested Citation

  • Noppamash Suvachart, 2016. "Development of a scale to measure the factors of selecting the alternative accommodation," Proceedings of International Academic Conferences 4006239, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:4006239
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    File URL: https://iises.net/proceedings/24th-international-academic-conference-barcelona/table-of-content/detail?cid=40&iid=085&rid=6239
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    References listed on IDEAS

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    1. Duan, Wenjing & Gu, Bin & Whinston, Andrew B., 2008. "The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry," Journal of Retailing, Elsevier, vol. 84(2), pages 233-242.
    2. Gila Fruchter & Eitan Gerstner & Paul Dobson, 2011. "Fee or free? How much to add on for an add-on," Marketing Letters, Springer, vol. 22(1), pages 65-78, March.
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