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The perverse impact of calling for energy conservation

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  • Holladay, J. Scott
  • Price, Michael K.
  • Wanamaker, Marianne

Abstract

In periods of high energy demand, utilities frequently issue “emergency” appeals for conservation over peak hours to reduce brownout risk. We estimate the impact of such appeals using high-frequency data on actual and forecasted electricity generation, pollutant emission measures, and real-time prices. Our results suggest a perverse impact; while there is no significant reduction in grid stress over superpeak hours, such calls lead to increased off-peak generation, CO2 emissions, and price volatility. We postulate that consumer attempts at load shifting lead to this result.

Suggested Citation

  • Holladay, J. Scott & Price, Michael K. & Wanamaker, Marianne, 2015. "The perverse impact of calling for energy conservation," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 1-18.
  • Handle: RePEc:eee:jeborg:v:110:y:2015:i:c:p:1-18
    DOI: 10.1016/j.jebo.2014.11.008
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    Cited by:

    1. Cardella, Eric & Ewing, Brad & Williams, Ryan Blake, 2018. "Green is Good – The Impact of Information Nudges on the Adoption of Voluntary Green Power Plans," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266583, Southern Agricultural Economics Association.
    2. Lang, Corey & Okwelum, Edson, 2015. "The mitigating effect of strategic behavior on the net benefits of a direct load control program," Energy Economics, Elsevier, vol. 49(C), pages 141-148.
    3. repec:eee:appene:v:203:y:2017:i:c:p:422-441 is not listed on IDEAS
    4. Khan, Muhammad Imran & Yasmeen, Tabassam & Shakoor, Abdul & Khan, Niaz Bahadur & Muhammad, Riaz, 2017. "2014 oil plunge: Causes and impacts on renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 68(P1), pages 609-622.

    More about this item

    Keywords

    Energy demand; Air pollution; Conservation; Media;

    JEL classification:

    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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