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Precision farming: what do Italian farmers really think? An application of the Q methodology

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  • Vecchio, Yari
  • Di Pasquale, Jorgelina
  • Del Giudice, Teresa
  • Pauselli, Gregorio
  • Masi, Margherita
  • Adinolfi, Felice

Abstract

Precision farming (PF) is a term that is now widespread throughout agricultural systems worldwide. It is studied in many ways, from its strictly technical connotation of a farm management strategy that uses information technology to support decision-making processes to the steppingstones and the dissection of the factors involved in the complex scenario of adopting related tools. Starting from the statement "In my opinion, precision farming is…", the present work investigates the perspective of the agricultural entrepreneur in conceptualising PF. Some researchers have highlighted the role of the sphere of the self in adoption, but few efforts have been made to better understand the role played by farmers’ perceptions in the formation of their thinking about innovative tools.

Suggested Citation

  • Vecchio, Yari & Di Pasquale, Jorgelina & Del Giudice, Teresa & Pauselli, Gregorio & Masi, Margherita & Adinolfi, Felice, 2022. "Precision farming: what do Italian farmers really think? An application of the Q methodology," Agricultural Systems, Elsevier, vol. 201(C).
    • Handle: RePEc:eee:agisys:v:201:y:2022:i:c:s0308521x22001020
    DOI: 10.1016/j.agsy.2022.103466
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