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Prices, Promotions, and Supermarket Mergers

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  • Davis David E.

    (South Dakota State University)

Abstract

Using a unique data set of transaction-level retail food sales, I find that food prices are negatively related to supermarket chains shares of total U.S. food sales. The negative relationship suggests that supermarket chains enjoy economies of scale or benefit from an improved post-merger bargaining position. In contrast, the regressions also show an increase in price after a merger, which is independent from changes in observable control variables. Subsequent fractional logit analysis suggests mergers are associated with decreases in the frequency and depth of price-promotions. These latter effects suggest supermarkets enjoy greater unilateral pricing power post-merger, perhaps due to improved brand identity.

Suggested Citation

  • Davis David E., 2010. "Prices, Promotions, and Supermarket Mergers," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-27, November.
  • Handle: RePEc:bpj:bjafio:v:8:y:2010:i:1:n:8
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    References listed on IDEAS

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    1. Kaufman, Phillip R., 1999. "Food Retailing Consolidation: Implications For Supply Chain Management Practices," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), March.
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    Cited by:

    1. Marie-Laure Allain & Claire Chambolle & Stéphane Turolla & Sofia Villas-Boas, 2013. "The Impact of Retail Mergers on Food Prices: Evidence from France," Working Papers hal-00920460, HAL.
    2. Secor, William & Çakır, Metin, 2016. "Impacts from a retail grocery acquisition: Do national and store brand prices respond differently?," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235945, Agricultural and Applied Economics Association.
    3. Stephen Martin, 2012. "Market Structure and Market Performance," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 40(2), pages 87-108, March.
    4. repec:bla:jindec:v:65:y:2017:i:3:p:469-509 is not listed on IDEAS

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