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The Magic of the Personal Touch: Field Experimental Evidence on Money and Appreciation as Gifts

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  • Christiane Bradler
  • Susanne Neckermann

Abstract

In this paper, we use two field experiments in professional settings to explore the effort levels of individuals in response to gifts. We extend the literature by looking at non‐financial gifts that signal worker appreciation and gifts that combine financial and non‐financial elements with or without a personal touch. We find that while money and appreciation are individually effective, these only work well together when they are combined with a personal touch. This suggests that responses to gifts are sensitive to the presentation of the gift as well as to interpersonal elements; these are factors that have so far been largely ignored in the literature but are easy to incorporate into existing principal–agent models.

Suggested Citation

  • Christiane Bradler & Susanne Neckermann, 2019. "The Magic of the Personal Touch: Field Experimental Evidence on Money and Appreciation as Gifts," Scandinavian Journal of Economics, Wiley Blackwell, vol. 121(3), pages 1189-1221, July.
    • Handle: RePEc:bla:scandj:v:121:y:2019:i:3:p:1189-1221
    DOI: 10.1111/sjoe.12310
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    3. Hornuf, Lars & Jeworrek, Sabrina, 2018. "Crowdsourced innovation: How community managers affect crowd activities," IWH Discussion Papers 13/2018, Halle Institute for Economic Research (IWH).
    4. Elif Incekara‐Hafalir & Raymond Kumar & Juliana Silva‐Goncalves, 2022. "The effect of payment medium on effort," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1111-1126, July.
    5. Eszter Czibor & Danny Hsu & David Jimenez-Gomez & Susanne Neckermann & Burcu Subasi, 2022. "Loss-Framed Incentives and Employee (Mis-)Behavior," Management Science, INFORMS, vol. 68(10), pages 7518-7537, October.
    6. Fosgaard, Toke R. & Soetevent, Adriaan, 2018. "Promises Undone," Research Report 2018006, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    7. Toke R. Fosgaard & Adriaan (A.R.) Soetevent, 2018. "Promises Undone: How Committed Pledges Impact Donations to Charity," Tinbergen Institute Discussion Papers 18-044/VII, Tinbergen Institute.
    8. Cao, Cangjian & Li, Sherry Xin & Liu, Tracy Xiao, 2020. "A gift with thoughtfulness: A field experiment on work incentives," Games and Economic Behavior, Elsevier, vol. 124(C), pages 17-42.
    9. Simona Cicognani & Sebastian Stein & Mirco Tonin & Michael Vlassopoulos, 2023. "Symbolic incentives and the recruitment of volunteers for citizen science projects," Oxford Economic Papers, Oxford University Press, vol. 75(4), pages 923-940.
    10. Lars Hornuf & Sabrina Jeworrek, 2018. "How Community Managers Affect Online Idea Crowdsourcing Activities," CESifo Working Paper Series 7153, CESifo.
    11. Wendenburg, Oriana, 2020. "The Effect of Gratitude on Individuals' Effort – A Field Experiment," Junior Management Science (JUMS), Junior Management Science e. V., vol. 5(4), pages 429-451.
    12. Wagner, Valentin, 2016. "Seeking risk or answering smart? Framing in elementary schools," DICE Discussion Papers 227, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).

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    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects

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