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The magic of the personal touch: Field experimental evidence on money appreciation as gifts

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  • Bradler, Christiane
  • Neckermann, Susanne

Abstract

This paper makes use of two field experiments to explore individual effort responses to gifts. We extend the literature by looking at nonfinancial gifts and gifts that combine financial and nonfinancial elements with or without adding a 'personal touch.' We find that non-pecuniary gifts that signal worker appreciation induce reciprocity. Most importantly, we find that there are interaction effects between money and appreciation. While money and appreciation are individually effective, they only work well together when they are combined with a personal touch. This points to the importance of interpersonal elements in gift giving and has important implications for how to effectively elicit worker effort.

Suggested Citation

  • Bradler, Christiane & Neckermann, Susanne, 2016. "The magic of the personal touch: Field experimental evidence on money appreciation as gifts," ZEW Discussion Papers 16-043, ZEW - Leibniz Centre for European Economic Research.
    • Handle: RePEc:zbw:zewdip:16043
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    References listed on IDEAS

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    Cited by:

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    3. Lars Hornuf & Sabrina Jeworrek, 2018. "How Community Managers Affect Online Idea Crowdsourcing Activities," CESifo Working Paper Series 7153, CESifo.
    4. Wagner, Valentin, 2016. "Seeking risk or answering smart? Framing in elementary schools," DICE Discussion Papers 227, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    5. Hornuf, Lars & Jeworrek, Sabrina, 2018. "Crowdsourced innovation: How community managers affect crowd activities," IWH Discussion Papers 13/2018, Halle Institute for Economic Research (IWH).
    6. Fosgaard, Toke R. & Soetevent, Adriaan, 2018. "Promises Undone," Research Report 2018006, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    7. Toke R. Fosgaard & Adriaan (A.R.) Soetevent, 2018. "Promises Undone: How Committed Pledges Impact Donations to Charity," Tinbergen Institute Discussion Papers 18-044/VII, Tinbergen Institute.

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    More about this item

    Keywords

    gift exchange; reciprocity; employee performance; pro-social behavior; gratitude; personal touch; field experiment;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects

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