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Value of labeling credence attributes—common structures and individual preferences

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  • Johanna Lena Dahlhausen
  • Cam Rungie
  • Jutta Roosen

Abstract

This article analyzes the common preference structure underlying purchase intentions for food products labeled with credence attributes. In three consecutive, hypothetical discrete choice experiments, consumers selected pork, eggs, and pasta containing egg based on the attributes organic, local, animal welfare, certified “free of antibiotics,” and price. The data were analyzed using structural choice modeling, a factor‐analytic approach modeling latent sources of preference heterogeneity. The results of this analysis show that preference heterogeneity is stable across products and can be explained best by common characteristics in credence attributes. The article gives guidance as to how to use factors in the analysis of multiple discrete choice experiments.

Suggested Citation

  • Johanna Lena Dahlhausen & Cam Rungie & Jutta Roosen, 2018. "Value of labeling credence attributes—common structures and individual preferences," Agricultural Economics, International Association of Agricultural Economists, vol. 49(6), pages 741-751, November.
    • Handle: RePEc:bla:agecon:v:49:y:2018:i:6:p:741-751
    DOI: 10.1111/agec.12456
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    2. Ching-Hua Yeh & Monika Hartmann, 2021. "To Purchase or Not to Purchase? Drivers of Consumers’ Preferences for Animal Welfare in Their Meat Choice," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
    3. Hempel, Corinna & Roosen, Jutta, 2020. "Die Bedeutung des bayerischen Bio-Siegels für Konsumenten in Bayern," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305597, German Association of Agricultural Economists (GEWISOLA).
    4. Hempel, Corinna & Roosen, Jutta, 2020. "Die Bedeutung des bayerischen Bio-Siegels für Konsumenten in Bayern," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305597, German Association of Agricultural Economists (GEWISOLA).
    5. Daniel E. Chavez & Marco A. Palma, 2019. "Pushing subjects beyond rationality with more alternatives in experimental auctions," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 207-217, March.
    6. Ildiko Kovacs & Eva Reka Keresztes, 2022. "Perceived Consumer Effectiveness and Willingness to Pay for Credence Product Attributes of Sustainable Foods," Sustainability, MDPI, vol. 14(7), pages 1-17, April.
    7. Ildikó Kovács & Marietta Balázsné Lendvai & Judit Beke, 2022. "The Importance of Food Attributes and Motivational Factors for Purchasing Local Food Products: Segmentation of Young Local Food Consumers in Hungary," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    8. Cindy G Grappe & Cindy Lombart & Didier Louis & Fabien Durif, 2021. ""Not tested on animals": How consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?," Post-Print hal-03379593, HAL.

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