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Beyond Organic: Information Provision For Sustainable Agriculture In A Changing Market

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  • Conner, David S.

Abstract

As organic agriculture evolves from a movement to an industry, the organic label is increasingly disconnected from the founding spirit of organic, which is now more associated with the broader term sustainable agriculture. Increased competition due to the "commodification" of organic agriculture poses challenges to sustainable organic farmers in the Northeast U.S. This paper discusses the options for creating and maintaining niche markets by providing information on "process" attributes to consumers who wish to support a more sustainable food system, including labeling alternatives and the role of government. It concludes with a discussion of the prospects for this movement and research needs for the future.

Suggested Citation

  • Conner, David S., 2004. "Beyond Organic: Information Provision For Sustainable Agriculture In A Changing Market," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(01), March.
  • Handle: RePEc:ags:jlofdr:27137
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    File URL: http://purl.umn.edu/27137
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    References listed on IDEAS

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    1. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    2. John M. Antle, 1996. "Efficient Food Safety Regulation in the Food Manufacturing Sector," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1242-1247.
    3. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    4. Caswell, Julie A., 1998. "How Labeling of Safety and Process Attributes Affects Markets for Food," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(02), pages 151-158, October.
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    Cited by:

    1. Daniel Jaffee & Philip Howard, 2010. "Corporate cooptation of organic and fair trade standards," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(4), pages 387-399, December.
    2. Lau, Michael H. & Hanagriff, Roger D. & Constance, Douglas H. & York, Mary & VanDelist, Brian & Higgins, Lindsey M., 2010. "Discerning Differences among Producer Groups and Organic Adoption Barriers in Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), July.
    3. Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010. "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers 152, The Ratio Institute.

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    Keywords

    Agribusiness;

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