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Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture

  • Leroux, Nicole
  • Wortman, Max S., Jr.
  • Mathias, Eric D.
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    There is still much optimism about the potential success of e-commerce in agriculture. Three dominant factors have impacted this development: (1) industry structure; (2) product complexity; and (3) the high-touch nature of transactions. In turn, these factors have led to several different potential types of strategic options. From a mix of these strategic options, potential scenarios have been analyzed and selected. These potential scenarios are the future of business-to-business (B2B) commerce in agriculture.

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    Article provided by International Food and Agribusiness Management Association (IFAMA) in its journal International Food and Agribusiness Management Review.

    Volume (Year): 04 (2001)
    Issue (Month): 02 ()

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    Handle: RePEc:ags:ifaamr:34473
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