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Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture

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  • Leroux, Nicole
  • Wortman, Max S., Jr.
  • Mathias, Eric D.

Abstract

There is still much optimism about the potential success of e-commerce in agriculture. Three dominant factors have impacted this development: (1) industry structure; (2) product complexity; and (3) the high-touch nature of transactions. In turn, these factors have led to several different potential types of strategic options. From a mix of these strategic options, potential scenarios have been analyzed and selected. These potential scenarios are the future of business-to-business (B2B) commerce in agriculture.

Suggested Citation

  • Leroux, Nicole & Wortman, Max S., Jr. & Mathias, Eric D., 2001. "Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-14.
    • Handle: RePEc:ags:ifaamr:34473
    DOI: 10.22004/ag.econ.34473
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    References listed on IDEAS

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    Cited by:

    1. Aashish Argade & Arnab Kumar Laha & Anand Kumar Jaiswal, 2022. "Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1541-1554, September.
    2. Darryl Jeethesh D’souza & Harisha G. Joshi, 2020. "Exploring the Consumers Willingness of Using E-Commerce to Purchase Geographical Indication Based Crops, a Case Study of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 12(2), June.
    3. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
    4. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(1), pages 1-21.
    5. Argade Aashish & Laha, A. K., 2018. "E-commerce in oligopsonistic and relational markets – An empirical investigation of transaction costs in agricultural e-markets in India from farmers’ perspective," IIMA Working Papers WP 2018-06-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    6. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    7. Jian Li & Xin Yan & Yongwu Li & Xuefan Dong, 2023. "Optimizing the Agricultural Supply Chain through E-Commerce: A Case Study of Tudouec in Inner Mongolia, China," IJERPH, MDPI, vol. 20(5), pages 1-19, February.
    8. Xiaojing Li & Apurbo Sarkar & Xianli Xia & Waqar Hussain Memon, 2021. "Village Environment, Capital Endowment, and Farmers’ Participation in E-Commerce Sales Behavior: A Demand Observable Bivariate Probit Model Approach," Agriculture, MDPI, vol. 11(9), pages 1-20, September.
    9. Li Bai & Xiaosu Liu & Yanliang Yu, 2020. "RETRACTED ARTICLE: Research on spatial spillover effect of E-commerce information system in China’s agricultural industry," Information Systems and e-Business Management, Springer, vol. 18(4), pages 931-943, December.
    10. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    11. Watson, Susan & Nwoha, Ogbonnaya John & Kennedy, Gary A. & Rea, Kenneth, 2005. "Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(3), pages 1-11, December.
    12. Sanjay Chaudhary & Pradeep Kumar Suri, 2022. "The impact of digitalisation on the agricultural wholesale prices to aid agrarian income," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 68(10), pages 361-370.
    13. Batte, Marvin T., 2006. "Shopping at the Farm Office: What is the Future of Farm e-Commerce?," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2006, pages 1-6.
    14. Batte, Marvin T. & Ernst, Stanley C., 2007. "Net Gains from 'Net Purchases? Farmers' Preferences for Online and Local Input Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(1), pages 1-11, April.

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