Adoption Of E-Commerce Strategies For Agribusiness Firms
This paper analyzes the factors guiding Internet and e-commerce implementation by agribusiness firms. The relationship between Internet/e-commerce strategies and manager perceptions on the barriers and factors to e-commerce adoption are analyzed in a supply-chain management framework. Using factor analysis and an ordered Probit model, results indicate that the implementation of Internet/e-commerce strategies is more likely to be adopted in larger firms with a global scope. Also, manager perceptions regarding supply-chain functions influencing transaction costs are more strongly associated with Internet/e-commerce adoption than other functions influencing production costs.
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