Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States
Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.
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"Computer and Internet Use by Great Plains Farmers,"
11947, University of California, Davis, Department of Agricultural and Resource Economics.
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- Amponsah, William A., 1995. "Computer Adoption and Use of Information Services by North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(02), pages 565-576, December.
- Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption in the Great Plains," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 31(01), pages 57-67, April.
- Gloy, Brent A. & Akridge, Jay T., 2000. "Computer And Internet Adoption On Large U.S. Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(03).
- Allen, Rich & Harris, Ginger, 2005. "What We Know About The Demographics Of U.S. Farm Operators," Agricultural Outlook Forum 2005 32823, United States Department of Agriculture, Agricultural Outlook Forum.
- Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption In The Great Plains," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(01), April.
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