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Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States

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  • Baer, Alexander G.
  • Brown, Cheryl

Abstract

Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.

Suggested Citation

  • Baer, Alexander G. & Brown, Cheryl, 2007. "Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), July.
  • Handle: RePEc:ags:jlofdr:43492
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    File URL: http://purl.umn.edu/43492
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    References listed on IDEAS

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    1. Allen, Rich & Harris, Ginger, 2005. "What We Know About The Demographics Of U.S. Farm Operators," Agricultural Outlook Forum 2005 32823, United States Department of Agriculture, Agricultural Outlook Forum.
    2. Smith, Aaron D. & Goe, W. Richard & Kemey, Martin & Morrison Paul, Catherine J., 2004. "Computer and Internet Use by Great Plains Farmers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(03), December.
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    5. Befecadu, Joseph & Chembezi, Duncan M. & McFarlane, Dionne, 2003. "Internet Adoption And Use Of E-Commerce Strategies By Agribusiness Firms In Alabama," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35021, Southern Agricultural Economics Association.
    6. Sabuhoro, Jean Bosco & Wunsch, Patti, 2003. "Computer Technology Adoption By Canadian Farm Businesses: An Analysis Based on the 2001 Census of Agriculture," Agriculture and Rural Working Paper Series 28039, Statistics Canada.
    7. Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption in the Great Plains," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 31(01), pages 57-67, April.
    8. Amponsah, William A., 1995. "Computer Adoption and Use of Information Services by North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(02), pages 565-576, December.
    9. Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption In The Great Plains," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(01), April.
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    12. Henderson, Jason R. & Dooley, Frank J. & Akridge, Jay T., 2000. "Adoption Of E-Commerce Strategies For Agribusiness Firms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21771, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Cited by:

    1. Vassalos, Michael & Lim, Kar Ho, 2016. "Farmers’ Willingness to Pay for Various Features of Electronic Food Marketing Platforms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 19(2).
    2. Zapata, Samuel D. & Carpio, Carlos E. & Isengildina-Massa, Olga & Lamie, R. David, 2013. "The Economic Impact of Services Provided by an Electronic Trade Platform: The Case of MarketMaker," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), December.

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