Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States
Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.
References listed on IDEAS
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- Allen, Rich & Harris, Ginger, 2005. "What We Know About The Demographics Of U.S. Farm Operators," Agricultural Outlook Forum 2005 32823, United States Department of Agriculture, Agricultural Outlook Forum.
- Smith, Aaron D. & Goe, W. Richard & Kemey, Martin & Morrison Paul, Catherine J., 2004.
"Computer and Internet Use by Great Plains Farmers,"
Journal of Agricultural and Resource Economics,
Western Agricultural Economics Association, vol. 29(03), December.
- Smith, Aaron D. & Morrison Paul, Catherine J. & Goe, W. Richard & Kenney, Martin, 2004. "Computer and Internet Use by Great Plains Farmers," Working Papers 11947, University of California, Davis, Department of Agricultural and Resource Economics.
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- Sabuhoro, Jean Bosco & Wunsch, Patti, 2003. "Computer Technology Adoption By Canadian Farm Businesses: An Analysis Based on the 2001 Census of Agriculture," Agriculture and Rural Working Paper Series 28039, Statistics Canada.
- Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption in the Great Plains," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 31(01), pages 57-67, April.
- Amponsah, William A., 1995. "Computer Adoption and Use of Information Services by North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(02), pages 565-576, December.
- Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption In The Great Plains," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(01), April.
- Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December.
- Gloy, Brent A. & Akridge, Jay T., 2000. "Computer And Internet Adoption On Large U.S. Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(03).
- Henderson, Jason R. & Dooley, Frank J. & Akridge, Jay T., 2000. "Adoption Of E-Commerce Strategies For Agribusiness Firms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21771, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). Full references (including those not matched with items on IDEAS)
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