IDEAS home Printed from https://ideas.repec.org/a/ags/aolpei/303945.html
   My bibliography  Save this article

Exploring the Consumers Willingness of Using E-Commerce to Purchase Geographical Indication Based Crops, a Case Study of Udupi Jasmine

Author

Listed:
  • Darryl Jeethesh D’souza
  • Harisha G. Joshi

Abstract

Udupi jasmine cultivation has proven to be a successful viable community-based enterprise (CBE) in coastal Karnataka of India. Jasmine cultivation plays a major role in the socio-economic status of this CBE. This study focuses on exploring the consumers willingness of using e-commerce to buy Udupi jasmine. An e-commerce test web application was built and was demonstrated to consumers. Demographic details, jasmine buying purpose and frequency, online shopping details and willingness of consumers to buy jasmine online was captured. Study showed positive correlation between consumers willingness of using e-commerce to buy jasmine and recommending the e-commerce web application to others. The study validates the e-commerce framework using which the web application was built to market Udupi jasmine which has a Geographical Indication (GI) tag. Hence the study provides new approaches in marketing crops that are specific to a geographical location and presents new direction in the sector of GI based crops.

Suggested Citation

  • Darryl Jeethesh D’souza & Harisha G. Joshi, 2020. "Exploring the Consumers Willingness of Using E-Commerce to Purchase Geographical Indication Based Crops, a Case Study of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 12(2), June.
    • Handle: RePEc:ags:aolpei:303945
    DOI: 10.22004/ag.econ.303945
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/303945/files/455_agris-on-line-2020-2-dsouza-joshi.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.303945?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Leroux, Nicole & Wortman, Max S., Jr. & Mathias, Eric D., 2001. "Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-14.
    2. Keming Yang & Ahmad Banamah, 2014. "Quota Sampling as an Alternative to Probability Sampling? An Experimental Study," Sociological Research Online, , vol. 19(1), pages 56-66, February.
    3. D´souza, D. J. & Joshi, H. G., 2019. "E-Commerce Framework for Strategic Marketing of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 11(1), March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tianchang Ni & Runping Zhu & Richard Krever, 2023. "Responses to News Overload in a Non-Partisan Environment: News Avoidance in China," SAGE Open, , vol. 13(3), pages 21582440231, July.
    2. Batte, Marvin T. & Ernst, Stanley C., 2007. "Net Gains from 'Net Purchases? Farmers' Preferences for Online and Local Input Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(1), pages 1-11, April.
    3. Huh, Sung-Yoon & Jo, Manseok & Shin, Jungwoo & Yoo, Seung-Hoon, 2019. "Impact of rebate program for energy-efficient household appliances on consumer purchasing decisions: The case of electric rice cookers in South Korea," Energy Policy, Elsevier, vol. 129(C), pages 1394-1403.
    4. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    5. Li Bai & Xiaosu Liu & Yanliang Yu, 2020. "RETRACTED ARTICLE: Research on spatial spillover effect of E-commerce information system in China’s agricultural industry," Information Systems and e-Business Management, Springer, vol. 18(4), pages 931-943, December.
    6. Stephen X. Zhang & Hao Huang & Jizhen Li & Mayra Antonelli-Ponti & Scheila Farias de Paiva & José Aparecido da Silva, 2021. "Predictors of Depression and Anxiety Symptoms in Brazil during COVID-19," IJERPH, MDPI, vol. 18(13), pages 1-10, June.
    7. Aashish Argade & Arnab Kumar Laha & Anand Kumar Jaiswal, 2022. "Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1541-1554, September.
    8. Argade Aashish & Laha, A. K., 2018. "E-commerce in oligopsonistic and relational markets – An empirical investigation of transaction costs in agricultural e-markets in India from farmers’ perspective," IIMA Working Papers WP 2018-06-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    9. Hyemin Jung & Min-Woo Jo & Hyun Joo Kim & Won Mo Jang & Sang Jun Eun & Jin Yong Lee, 2019. "General Public’s Perspectives on Medical Doctors and Local Clinics in South Korea," IJERPH, MDPI, vol. 16(11), pages 1-9, June.
    10. Ágnes Vajda & László Ózsvári & Dávid Szakos & Gyula Kasza, 2021. "Estimation of the Impact of Foodborne Salmonellosis on Consumer Well-Being in Hungary," IJERPH, MDPI, vol. 18(19), pages 1-10, September.
    11. Sarah-Anne de Kremer & Tracy Ross & Marcus Paul Enoch & Fredrik Monsuur, 2024. "Factors Affecting Propensity to Lift-Share for Children’s Activities," Sustainability, MDPI, vol. 16(5), pages 1-21, March.
    12. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
    13. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(1), pages 1-21.
    14. Batte, Marvin T., 2006. "Shopping at the Farm Office: What is the Future of Farm e-Commerce?," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2006, pages 1-6.
    15. Barbara Groele & Dominika Głąbska & Krystyna Gutkowska & Dominika Guzek, 2018. "Mother’s Fruit Preferences and Consumption Support Similar Attitudes and Behaviors in Their Children," IJERPH, MDPI, vol. 15(12), pages 1-13, December.
    16. Watson, Susan & Nwoha, Ogbonnaya John & Kennedy, Gary A. & Rea, Kenneth, 2005. "Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(3), pages 1-11, December.
    17. Sanjay Chaudhary & Pradeep Kumar Suri, 2022. "The impact of digitalisation on the agricultural wholesale prices to aid agrarian income," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 68(10), pages 361-370.
    18. Xiaojing Li & Apurbo Sarkar & Xianli Xia & Waqar Hussain Memon, 2021. "Village Environment, Capital Endowment, and Farmers’ Participation in E-Commerce Sales Behavior: A Demand Observable Bivariate Probit Model Approach," Agriculture, MDPI, vol. 11(9), pages 1-20, September.
    19. Jian Li & Xin Yan & Yongwu Li & Xuefan Dong, 2023. "Optimizing the Agricultural Supply Chain through E-Commerce: A Case Study of Tudouec in Inner Mongolia, China," IJERPH, MDPI, vol. 20(5), pages 1-19, February.
    20. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aolpei:303945. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fevszcz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.