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Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization


  • Fritz, Melanie
  • Hausen, Tobias
  • Schiefer, Gerhard


Electronic trade platforms support trading transactions between enterprises. They have entered the business landscape including the agri-food sector only a few years ago. However, there already have been dramatic changes in the agri-food sectorÂ’s platform infrastructures. This paper analyzes developments in electronic trade platform infrastructures in the agri-food sector of the US and Europe between 2000 and 2002 and identifies development strategies of successful platforms. Of 85 platforms in existence in the year 2000, only 25 remained active in 2002. But there are still market entries of new platforms and existing platforms form various types of partnerships. The analysis could identify a range of strategic development lines of successful platforms. Initiating cooperation with other platforms on the use of specific features and the development and use of standards, gaining support by major market participants, the improvement of trading functionalities and the expansion of value-added services are the primary lines of development and evolvement of platforms. Platform evolvement tendencies and the present occurrence of the trade platform infrastructure allow for projecting the emergence of an agri-food sector with embedded, interconnected e-commerce infrastructure or mega-hub leading towards a more networked agri-food industry.

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  • Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 7(01).
  • Handle: RePEc:ags:ifaamr:8146

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    References listed on IDEAS

    1. Grieger, Martin, 2003. "Electronic marketplaces: A literature review and a call for supply chain management research," European Journal of Operational Research, Elsevier, vol. 144(2), pages 280-294, January.
    2. Steve McCorriston, 2002. "Why should imperfect competition matter to agricultural economists?," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 29(3), pages 349-371, July.
    3. Hausen, Tobias & Helbig, Ralf & Schiefer, Gerhard, 2002. "Conceptual framework for the design and conception of an electronic trade platform in agribusiness," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24926, European Association of Agricultural Economists.
    4. Jones, Philip & Hudson, John, 1996. "Standardization and the costs of assessing quality," European Journal of Political Economy, Elsevier, vol. 12(2), pages 355-361, September.
    5. Leroux, Nicole & Wortman, Max S., Jr. & Mathias, Eric D., 2001. "Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 4(02).
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    Cited by:

    1. Melanie Fritz & Maurizio Canavari, 2008. "Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 355-368.
    2. Manouselis, Nikos & Konstantas, A. & Palavitsinis, N. & Costopoulou, Constantina & Sideridis, Alexander B., 2009. "A Survey of Greek Agricultural E-Markets," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(1), January.
    3. Fritz, Melanie & Hausen, Tobias, 2009. "Electronic supply network coordination in agrifood networks: Barriers, potentials, and path dependencies," International Journal of Production Economics, Elsevier, vol. 121(2), pages 441-453, October.
    4. Hausen, Tobias & Fritz, Melanie & Schiefer, Gerhard, 2006. "Potential of electronic trading in complex supply chains: An experimental study," International Journal of Production Economics, Elsevier, vol. 104(2), pages 580-597, December.


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