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Management Of Perceived Risks In E-Business For Efficient Food Supply Network Management: The Case Of Trust

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  • Fritz, Melanie
  • Canavari, Maurizio

Abstract

Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for vertical coordination processes and flexible supply chain management in food networks. However, adoption of e-business in food networks is low as available e-business offers as the communication of safeguards for trust and control as basis for the transaction decision is not realized appropriately. This paper analyzes decision preferences for trust generation as basis for the design of e-business environments for supply chain management in food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks.

Suggested Citation

  • Fritz, Melanie & Canavari, Maurizio, 2007. "Management Of Perceived Risks In E-Business For Efficient Food Supply Network Management: The Case Of Trust," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7605, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi07:7605
    DOI: 10.22004/ag.econ.7605
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    File URL: http://ageconsearch.umn.edu/record/7605/files/cp07fr01.pdf
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    References listed on IDEAS

    as
    1. Wei, Chun-Chin & Chien, Chen-Fu & Wang, Mao-Jiun J., 2005. "An AHP-based approach to ERP system selection," International Journal of Production Economics, Elsevier, vol. 96(1), pages 47-62, April.
    2. David A. Hennessy, 1996. "Information Asymmetry as a Reason for Food Industry Vertical Integration," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 1034-1043.
    3. Partovi, Fariborz Y., 2007. "An analytical model of process choice in the chemical industry," International Journal of Production Economics, Elsevier, vol. 105(1), pages 213-227, January.
    4. Jayashankar M. Swaminathan & Sridhar R. Tayur, 2003. "Models for Supply Chains in E-Business," Management Science, INFORMS, vol. 49(10), pages 1387-1406, October.
    5. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
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    Keywords

    Industrial Organization;

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