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Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation


  • Melanie Fritz

    (Department of Food and Resource Economics, Chair for Business Management, Organization and Information Management, University of Bonn, Germany)

  • Maurizio Canavari

    (Dipartimento di Economia ed Ingegneria Agrarie, Alma Mater Studiorum-Università di Bologna, Italy)


Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for vertical coordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Melanie Fritz & Maurizio Canavari, 2008. "Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 355-368.
  • Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:355-368
    DOI: 10.1002/agr.20163

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    References listed on IDEAS

    1. Zak, Paul J & Knack, Stephen, 2001. "Trust and Growth," Economic Journal, Royal Economic Society, vol. 111(470), pages 295-321, April.
    2. Jayashankar M. Swaminathan & Sridhar R. Tayur, 2003. "Models for Supply Chains in E-Business," Management Science, INFORMS, vol. 49(10), pages 1387-1406, October.
    3. Hausen, Tobias & Fritz, Melanie & Schiefer, Gerhard, 2006. "Potential of electronic trading in complex supply chains: An experimental study," International Journal of Production Economics, Elsevier, vol. 104(2), pages 580-597, December.
    4. Wei, Chun-Chin & Chien, Chen-Fu & Wang, Mao-Jiun J., 2005. "An AHP-based approach to ERP system selection," International Journal of Production Economics, Elsevier, vol. 96(1), pages 47-62, April.
    5. Partovi, Fariborz Y., 2007. "An analytical model of process choice in the chemical industry," International Journal of Production Economics, Elsevier, vol. 105(1), pages 213-227, January.
    6. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(1), pages 1-21.
    7. David A. Hennessy, 1996. "Information Asymmetry as a Reason for Food Industry Vertical Integration," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 1034-1043.
    8. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    9. Claude Ménard, 2004. "The Economics of Hybrid Organizations," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 160(3), pages 345-376, September.
    10. Arthur M. Geoffrion & Ramayya Krishnan, 2001. "Prospects for Operations Research in the E-Business Era," Interfaces, INFORMS, vol. 31(2), pages 6-36, April.
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    Cited by:

    1. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    2. Chen, Chao-Chien & Yueh, Hsiu-Ping & Liang, Chaoyun, 2016. "Employee Perceptions and Expectations of Online Marketing Service Quality: An Investigation of Farmers’ Associations in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(1), pages 1-16, February.
    3. Juan García-Álvarez de Perea & Carolina Ramírez-García & Aida Del Cubo-Molina, 2019. "Internationalization Business Models and Patterns of SMEs and MNEs: A Qualitative Multi-Case Study in the Agrifood Sector," Sustainability, MDPI, Open Access Journal, vol. 11(10), pages 1-26, May.

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