A Survey of Greek Agricultural E-Markets
The role that information technology plays in todayâ€™s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.
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- Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 7(01).
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