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A Survey of Greek Agricultural E-Markets


  • Manouselis, Nikos
  • Konstantas, A.
  • Palavitsinis, N.
  • Costopoulou, Constantina
  • Sideridis, Alexander B.


The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.

Suggested Citation

  • Manouselis, Nikos & Konstantas, A. & Palavitsinis, N. & Costopoulou, Constantina & Sideridis, Alexander B., 2009. "A Survey of Greek Agricultural E-Markets," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(1), January.
  • Handle: RePEc:ags:aergaa:58282

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    References listed on IDEAS

    1. Grieger, Martin, 2003. "Electronic marketplaces: A literature review and a call for supply chain management research," European Journal of Operational Research, Elsevier, vol. 144(2), pages 280-294, January.
    2. Gianni Petino & Marcella Rizzo, 2005. "E-Commerce In Sicily: Sicilian Oil And Wine," Others 0509006, EconWPA.
    3. Rolf A.E. Mueller, 2001. "E-Commerce and Entrepreneurship in Agricultural Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(5), pages 1243-1249.
    4. Fritz, Melanie & Hausen, Tobias & Schiefer, Gerhard, 2004. "Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 7(01).
    5. Maurizio Canavari & Daniela Miniucchi & Giuseppe Nocella & Davide Viaggi, 2004. "Electronic Commerce in Agriculture and Agribusiness: the Case of Emilia-Romagna (Italy)," Others 0409002, EconWPA.
    6. Clasen, Michael, 2004. "Success Factors of Digital Markets in the Agricultural and Food Industry," 2004 Conference (48th), February 11-13, 2004, Melbourne, Australia 58394, Australian Agricultural and Resource Economics Society.
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