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Success Factors of Digital Markets in the Agricultural and Food Industry

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  • Clasen, Michael

Abstract

In this paper hypotheses concerning the success of digital market places for agricultural inputs and products are tested. The hypotheses were derived from transaction cost considerations. Success of digital market places was measured in two ways: (i) the probability for a digital marketplace to survive the competition from conventional and other digital market places and (ii) various metrics of market activity such as the number of hits received, number of incoming links, and page views per visitor session. Data were obtained from a survey of 233 digital market places that had been installed to serve the agricultural and food industries.

Suggested Citation

  • Clasen, Michael, 2004. "Success Factors of Digital Markets in the Agricultural and Food Industry," 2004 Conference (48th), February 11-13, 2004, Melbourne, Australia 58394, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare04:58394
    DOI: 10.22004/ag.econ.58394
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    References listed on IDEAS

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    5. Rolf A.E. Mueller, 2001. "E-Commerce and Entrepreneurship in Agricultural Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(5), pages 1243-1249.
    6. Harold Demsetz, 1968. "The Cost of Transacting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 82(1), pages 33-53.
    7. Nir Vulkan, 2003. "Introduction to The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace," Introductory Chapters, in: The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace, Princeton University Press.
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    Cited by:

    1. Manouselis, Nikos & Konstantas, A. & Palavitsinis, N. & Costopoulou, Constantina & Sideridis, Alexander B., 2009. "A Survey of Greek Agricultural E-Markets," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(1), pages 1-16.

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