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Product and Pricing Decisions in Crowdfunding

Citations

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Cited by:

  1. Lei Xu & Qingxia Wu & Peng Du & Xiaojiao Qiao & Sang-Bing Tsai & Dahui Li, 2018. "Financing Target and Resale Pricing in Reward-Based Crowdfunding," Sustainability, MDPI, vol. 10(4), pages 1-10, April.
  2. Felipe, Israel José dos Santos & Mendes-Da-Silva, Wesley & Leal, Cristiana Cerqueira & Braun Santos, Danilo, 2022. "Reward crowdfunding campaigns: Time-to-success analysis," Journal of Business Research, Elsevier, vol. 138(C), pages 214-228.
  3. Ming Hu & Yannan Jin & Jussi Keppo, 2025. "The Crowdfunding Effects on Venture Capital Investment," Management Science, INFORMS, vol. 71(9), pages 7333-7346, September.
  4. Sylvain Béal & Marc Deschamps & Catherine Refait-Alexandre & Guillaume Sekli, 2025. "Early contributors and fair rewards in crowdfunding," Theory and Decision, Springer, vol. 98(1), pages 33-59, February.
  5. Fatemeh Nosrat, 2022. "Assortment Optimization with Customer Choice Modeling in a Crowdfunding Setting," Papers 2207.07222, arXiv.org.
  6. Sylvain Béal & Marc Deschamps & Catherine Refait-Alexandre & Guillaume Sekli, 2022. "Early contributors, cooperation and fair rewards in crowdfunding," Working Papers hal-04222321, HAL.
  7. Lusi Yang & Zhiyi Wang & Jungpil Hahn, 2020. "Scarcity Strategy in Crowdfunding: An Empirical Exploration of Reward Limits," Information Systems Research, INFORMS, vol. 31(4), pages 1107-1131, December.
  8. Swati Gupta & Sahil Raj & Sanjay Gupta & Ajay Sharma, 2023. "Prioritising crowdfunding benefits: a fuzzy-AHP approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 379-403, February.
  9. Guanxiang Zhang & Mengting Ren & Kexuan Zhai & Hui Li, 2026. "Pricing and duration decisions of pre-sale crowdfunding," Electronic Commerce Research, Springer, vol. 26(1), pages 723-746, February.
  10. Qiang Liu & Xiaofeng Liu & Subramanian Balachander, 2021. "Crowdfunding Project Design: Optimal Product Menu and Funding Target," Production and Operations Management, Production and Operations Management Society, vol. 30(10), pages 3800-3811, October.
  11. Ehsan Bolandifar & Zhong Chen & Panos Kouvelis & Weihua Zhou, 2023. "Quality Signaling Through Crowdfunding Pricing," Manufacturing & Service Operations Management, INFORMS, vol. 25(2), pages 668-685, March.
  12. Yao Tang, 2023. "A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage," Electronic Commerce Research, Springer, vol. 23(3), pages 1861-1883, September.
  13. Bender, Mark & Gal-Or, Esther & Geylani, Tansev, 2019. "Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 1-19.
  14. Gordon Burtch & Diwakar Gupta & Paola Martin, 2021. "Referral Timing and Fundraising Success in Crowdfunding," Manufacturing & Service Operations Management, INFORMS, vol. 23(3), pages 676-694, May.
  15. Xiahua Wei & Ming Fan & Weijia You & Yong Tan, 2021. "An Empirical Study of the Dynamic and Differential Effects of Prefunding," Production and Operations Management, Production and Operations Management Society, vol. 30(5), pages 1331-1349, May.
  16. Yan Song & Xin Tian, 2020. "Managerial Responses and Customer Engagement in Crowdfunding," Sustainability, MDPI, vol. 12(8), pages 1-13, April.
  17. Li, Jian & Zhou, Junjie & Chen, Ying-Ju, 2021. "The Limit of Targeting in Networks," ISU General Staff Papers 202112081957590000, Iowa State University, Department of Economics.
  18. Steven S. Lui & Zhijing Zhu & Jinjing Liu, 2023. "Success of Crowdfunding: A Trustworthiness Perspective," Asia Pacific Journal of Management, Springer, vol. 40(2), pages 681-706, June.
  19. Ivelin Elenchev & Aleksandar Vasilev, 2019. "Forecasting the Success Rate of Reward Based Crowdfunding Projects," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 17(1 (Spring), pages 51-77.
  20. Xudong Lin & Shuilin Liu & Guowei Dou & Ruochen Zeng, 2026. "Platform value-added service strategy based on data factor endowment," Electronic Commerce Research, Springer, vol. 26(2), pages 2055-2088, April.
  21. Tian, Jingwen & Wei, Ju & Fan, Weiguo & Wang, Yafei, 2024. "When crowdfunding meets bank financing: Substitute or supplement?," International Journal of Production Economics, Elsevier, vol. 277(C).
  22. Daniel Blaseg & Christian Schulze & Bernd Skiera, 2020. "Consumer Protection on Kickstarter," Marketing Science, INFORMS, vol. 39(1), pages 211-233, January.
  23. Xu, Yang & Zhang, Yu & Lyu, Jiancheng, 2026. "Reveal the new function of crowdfunding: Production risk transfer mechanism," Omega, Elsevier, vol. 138(C).
  24. Volodymyr Babich & Simone Marinesi & Gerry Tsoukalas, 2021. "Does Crowdfunding Benefit Entrepreneurs and Venture Capital Investors?," Manufacturing & Service Operations Management, INFORMS, vol. 23(2), pages 508-524, March.
  25. Junjuan Du, 2024. "How backers’ behavior affects financing performance in agri-food reward-based crowdfunding: The moderating mechanism of initiator characteristics and project attributes," PLOS ONE, Public Library of Science, vol. 19(7), pages 1-23, July.
  26. Carla Martínez-Climent & Ricardo Costa-Climent & Pejvak Oghazi, 2019. "Sustainable Financing through Crowdfunding," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
  27. Tao, Zhijie & Peng, Bo & Ma, Lina, 2023. "Optimal initial coin offering under speculative token trading," European Journal of Operational Research, Elsevier, vol. 306(2), pages 632-644.
  28. Zhuoxin Li & Jason A. Duan & Sam Ransbotham, 2020. "Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 1032-1049, April.
  29. Cui Zhao & Xiaoshuai Peng & Zhendong Li, 2023. "The influence of online customer reviews on two-stage product strategy in a competitive market," Annals of Operations Research, Springer, vol. 326(1), pages 411-503, July.
  30. Reisman, Richard & Payne, Adrian & Frow, Pennie, 2019. "Pricing in consumer digital markets: A dynamic framework," Australasian marketing journal, Elsevier, vol. 27(3), pages 139-148.
  31. Barbi, Massimiliano & Bigelli, Marco, 2017. "Crowdfunding practices in and outside the US," Research in International Business and Finance, Elsevier, vol. 42(C), pages 208-223.
  32. Vahideh Manshadi & Scott Rodilitz, 2022. "Online Policies for Efficient Volunteer Crowdsourcing," Management Science, INFORMS, vol. 68(9), pages 6572-6590, September.
  33. Alex Barrachina & Eduardo Jiménez-Fernández, 2025. "The step-level public good aspect of equity crowdfunding: A game-theoretic analysis," Rationality and Society, , vol. 37(3), pages 300-337, August.
  34. Bi, Gongbing & Geng, Botao & Liu, Lindong, 2019. "On the fixed and flexible funding mechanisms in reward-based crowdfunding," European Journal of Operational Research, Elsevier, vol. 279(1), pages 168-183.
  35. Francesca Battaglia & Marika Carboni & Antonella Francesca Cicchiello & Stefano MonferrÃ, 2021. "Assessing the Effects of Anti-corruption Law on Entrepreneurial Finance: Evidence from Latin America," Journal of Emerging Market Finance, Institute for Financial Management and Research, vol. 20(1), pages 48-78, April.
  36. Cui Zhao & Xiaojun Wang & Yongbo Xiao & Jie Sheng, 2022. "Effects of online reviews and competition on quality and pricing strategies," Production and Operations Management, Production and Operations Management Society, vol. 31(10), pages 3840-3858, October.
  37. Sun, Yanhong & Sheng, Yiyun & Yan, Shuai & Zhang, Wei, 2023. "Pricing strategies in reward-based crowdfunding: Whether to introduce price guarantee?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 170(C).
  38. Eric Tassel, 2023. "Crowdfunding investors, intermediaries and risky entrepreneurs," Small Business Economics, Springer, vol. 60(3), pages 1033-1050, March.
  39. Yan, Xiaoming & Zhao, Wenhan & Yu, Yugang, 2022. "Optimal product line design with reference price effects," European Journal of Operational Research, Elsevier, vol. 302(3), pages 1045-1062.
  40. Peng, Jing & Zhang, Jianghua & Nie, Tengfei & Zhu, Yangguang & Du, Shaofu, 2020. "Pricing and package size decisions in crowdfunding," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 143(C).
  41. Yang Xu & Xu Wang & Qiang Zhou, 2023. "Pricing and Quality Strategies in Crowdfunding with Network Externality," Journal of Optimization Theory and Applications, Springer, vol. 196(1), pages 98-125, January.
  42. Xiaocong Yang & Kai Zhao & Xiaobo Tao & Eric Shiu, 2019. "Developing and Validating a Theory-Based Model of Crowdfunding Investment Intention—Perspectives from Social Exchange Theory and Customer Value Perspective," Sustainability, MDPI, vol. 11(9), pages 1-18, May.
  43. Sewaid, Ahmed & Garcia-Cestona, Miguel & Silaghi, Florina, 2021. "Resolving information asymmetries in financing new product development: The case of reward-based crowdfunding," Research Policy, Elsevier, vol. 50(10).
  44. Jung, Eunjun & Lee, Changjun & Hwang, Junseok, 2022. "Effective strategies to attract crowdfunding investment based on the novelty of business ideas," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
  45. Naixin Zhu, 2023. "Dissertation on Applied Microeconomics of Freemium Pricing Strategies in Mobile App Market," Papers 2305.09479, arXiv.org.
  46. Felix Pinkow, 2022. "The impact of common success factors on overfunding in reward-based crowdfunding: An explorative study and avenues for future research," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 18(1), pages 131-168.
  47. Markus Weinmann & Abhay Nath Mishra & Lena Franziska Kaiser & Jan vom Brocke, 2023. "The Attraction Effect in Crowdfunding," Information Systems Research, INFORMS, vol. 34(3), pages 1276-1295, September.
  48. Chen, Ting & Shan, Feifei & Yang, Feng & Xu, Fengmei, 2023. "Online retailer bundling strategy in a dual-channel supply chain," International Journal of Production Economics, Elsevier, vol. 259(C).
  49. Elena Belavina & Simone Marinesi & Gerry Tsoukalas, 2020. "Rethinking Crowdfunding Platform Design: Mechanisms to Deter Misconduct and Improve Efficiency," Management Science, INFORMS, vol. 66(11), pages 4980-4997, November.
  50. Tzur, Hana & Segev, Ella, 2025. "Entrepreneurs’ optimal decisions in equity crowdfunding campaigns," European Journal of Operational Research, Elsevier, vol. 327(2), pages 673-689.
  51. Du, Shaofu & Peng, Jing & Nie, Tengfei & Yu, Yugang, 2020. "Pricing strategies and mechanism choice in reward-based crowdfunding," European Journal of Operational Research, Elsevier, vol. 284(3), pages 951-966.
  52. Boudreau, Kevin J. & Jeppesen, Lars Bo & Reichstein, Toke & Rullani, Francesco, 2021. "Crowdfunding as Donations to Entrepreneurial Firms," Research Policy, Elsevier, vol. 50(7).
  53. Wayne Fu & Guangzhi Shang & Xun Tong, 2025. "Budget Disclosure in Crowdfunding: Information Asymmetry and Cost Transparency," Manufacturing & Service Operations Management, INFORMS, vol. 27(2), pages 659-678, March.
  54. Divya Singhvi & Somya Singhvi, 2025. "Online Learning with Sample Selection Bias," Operations Research, INFORMS, vol. 73(5), pages 2458-2476, September.
  55. Xin Tang & Haibing Lu & Wei Huang & Shulin Liu, 2023. "Investment decisions and pricing strategies of crowdfunding players: In a two-sided crowdfunding market," Electronic Commerce Research, Springer, vol. 23(2), pages 1209-1240, June.
  56. Meijian Yang & Enjun Xia, 2021. "A Systematic Literature Review on Pricing Strategies in the Sharing Economy," Sustainability, MDPI, vol. 13(17), pages 1-28, August.
  57. Nafisa Mahbub & Anh Le & Jun Zhuang, 2022. "Online crowd-funding strategy: a game-theoretical approach to a Kickstarter case study," Annals of Operations Research, Springer, vol. 315(2), pages 1019-1036, August.
  58. Liangchen Fan & Jin Qin & Yao Yao, 2025. "Design of Reward Tiers in Crowdfunding: Eschewing Acknowledgments and Prioritizing Promotion," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(3), pages 1520-1534, April.
  59. Wei, Ju & Gong, Xiaomin & Cao, Xiao, 2024. "Operational analysis of crowdfunding on business: A perspective of product competition," International Review of Financial Analysis, Elsevier, vol. 93(C).
  60. Mingchun Chen & Zhiying Liu & Chaoliang Ma & Xiuyuan Gong, 2021. "A distinctive early bird price in reward-based crowdfunding," Electronic Commerce Research, Springer, vol. 21(2), pages 347-370, June.
  61. Longyuan Du & Ming Hu & Jiahua Wu, 2022. "Contingent stimulus in crowdfunding," Production and Operations Management, Production and Operations Management Society, vol. 31(9), pages 3543-3558, September.
  62. Messeni Petruzzelli, Antonio & Natalicchio, Angelo & Panniello, Umberto & Roma, Paolo, 2019. "Understanding the crowdfunding phenomenon and its implications for sustainability," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 138-148.
  63. Sıdıka Tunç Candoğan & Philipp B. Cornelius & Bilal Gokpinar & Ersin Körpeoğlu & Christopher S. Tang, 2024. "Product Development in Crowdfunding: Theoretical and Empirical Analysis," Manufacturing & Service Operations Management, INFORMS, vol. 26(2), pages 701-721, March.
  64. Chu, Tiankuo & Wei, Xu & Zhou, Yimin, 2021. "The pricing and efficiency of pre-Sale crowdfunding," Finance Research Letters, Elsevier, vol. 40(C).
  65. Xu, Lei & Li, Dahui & Chiu, Chun-Hung & Zhang, Qing & Gao, Runpeng, 2022. "Implications of warm-glow effect and risk aversion in reward-based crowdfunding," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 160(C).
  66. Wang, Peng & Ghosh, Bikram & Liu, Yong, 2024. "Marketing strategies in reward-based crowdfunding: The role of demand uncertainties," International Journal of Research in Marketing, Elsevier, vol. 41(4), pages 724-744.
  67. Luo, Zheng & Chen, Xu & Chen, Jing & Wang, Xiaojun, 2017. "Optimal pricing policies for differentiated brands under different supply chain power structures," European Journal of Operational Research, Elsevier, vol. 259(2), pages 437-451.
  68. Tian, Xin & Song, Yan & Luo, Chunlin & Zhou, Xiaoyang & Lev, Benjamin, 2021. "Herding behavior in supplier innovation crowdfunding: Evidence from Kickstarter," International Journal of Production Economics, Elsevier, vol. 239(C).
  69. Xu, Yang & Zhou, Qiang & Wang, Xu, 2023. "Joint price and quality optimization strategy in crowdfunding campaign," International Journal of Production Economics, Elsevier, vol. 263(C).
  70. Alex Murray & Greg Fisher, 2023. "When More Is Less: Explaining the Curse of Too Much Capital for Early-Stage Ventures," Organization Science, INFORMS, vol. 34(1), pages 246-282, January.
  71. Shengsheng Xiao & Yi‐Chun (Chad) Ho & Hai Che, 2021. "Building the Momentum: Information Disclosure and Herding in Online Crowdfunding," Production and Operations Management, Production and Operations Management Society, vol. 30(9), pages 3213-3230, September.
  72. Esther Gal‐Or & Ronen Gal‐Or & Nabita Penmetsa, 2019. "Can platform competition support market segmentation? Network externalities versus matching efficiency in equity crowdfunding markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(3), pages 420-435, June.
  73. Jiding Zhang & Sergei Savin & Senthil Veeraraghavan, 2023. "Revenue Management in Crowdfunding," Manufacturing & Service Operations Management, INFORMS, vol. 25(1), pages 200-217, January.
  74. Yuting Chen & Rong Zhang & Bin Liu, 2017. "Joint Decisions on Production and Pricing with Strategic Consumers for Green Crowdfunding Products," IJERPH, MDPI, vol. 14(9), pages 1-18, September.
  75. Tanja Jovanović, 2019. "Crowdfunding: What Do We Know So Far?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-25, February.
  76. Tang, Mingzhao & You, Tian-Hui & Cao, Bing-Bing, 2025. "Comparative analysis of crowdfunding and bank financing: The effect of market uncertainty," International Journal of Production Economics, Elsevier, vol. 286(C).
  77. Candida Bussoli & Saida El-Assal & Nicola Raimo & Filippo Vitolla, 2024. "Il crowdfunding in ambito sanitario: l?impatto della comunicazione sul successo delle campagne," MECOSAN, FrancoAngeli Editore, vol. 2024(132), pages 55-71.
  78. Jiang, Zhong-Zhong & Feng, Guangqi & Yi, Zelong & Lu, Weida, 2022. "Raising funds through crowdfunding for a capital-constrained servicing manufacturer," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  79. Lv, Jiancheng & Bi, Gongbing & Xu, Yang, 2023. "Crowdfunding pricing and quality overstatement in the presence of platform regulation," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  80. Tang, Yao & Chen, Rachel R. & Guan, Xu, 2021. "Daily-deal market with consumer retention: Price discrimination or quality differentiation," Omega, Elsevier, vol. 102(C).
  81. Vitaly Skirnevskiy & David Bendig & Malte Brettel, 2017. "The Influence of Internal Social Capital on Serial Creators’ Success in Crowdfunding," Entrepreneurship Theory and Practice, , vol. 41(2), pages 209-236, March.
  82. Ying-Ju Chen & Tinglong Dai & C. Gizem Korpeoglu & Ersin Körpeoğlu & Ozge Sahin & Christopher S. Tang & Shihong Xiao, 2020. "OM Forum—Innovative Online Platforms: Research Opportunities," Manufacturing & Service Operations Management, INFORMS, vol. 22(3), pages 430-445, May.
  83. Sun, Yanhong & Ouyang, Bingqing & Chen, Qiuyan & Yan, Shuai, 2025. "Risk disclosure in reward-based crowdfunding: Voluntary or mandatory?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 203(C).
  84. Jeffrey M. Pollack & Markku Maula & Thomas H. Allison & Maija Renko & Christina C. Günther, 2021. "Making a Contribution to Entrepreneurship Research by Studying Crowd-Funded Entrepreneurial Opportunities," Entrepreneurship Theory and Practice, , vol. 45(2), pages 247-262, March.
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  86. Xinyan Cao & Xiang Fang & Guang Xiao & Nan Yang, 2023. "Optimal Contract Design for a National Brand Manufacturer Under Store Brand Private Information," Manufacturing & Service Operations Management, INFORMS, vol. 25(5), pages 1835-1854, September.
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  89. Ming Hu & Jingchen Liu & Xin Zhai, 2021. "Intertemporal Segmentation via Flexible-Duration Group Buying," Manufacturing & Service Operations Management, INFORMS, vol. 23(5), pages 1157-1174, September.
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  92. Li, Xi & Shi, Mengze & Wang, Xin (Shane), 2019. "Video mining: Measuring visual information using automatic methods," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 216-231.
  93. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
  94. Wu, Wenqing & Huang, Xuan & Wu, Chia-Huei & Tsai, Sang-Bing, 2022. "Pricing strategy and performance investment decisions in competitive crowdfunding markets," Journal of Business Research, Elsevier, vol. 140(C), pages 491-497.
  95. Hendrik Jöntgen & Nicholas Valentin Lingnau & Oliver Hinz & Roland Holten, 2024. "This is why we pay—Motivational factors for supporting subscription-based crowdfunding campaigns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-21, December.
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  98. Chul Kim & P. K. Kannan & Michael Trusov & Andrea Ordanini, 2020. "Modeling Dynamics in Crowdfunding," Marketing Science, INFORMS, vol. 39(2), pages 339-365, March.
  99. Xu, Shengshuo & Ling, Liuyi & Du, Shaofu & Liu, Lindong, 2023. "Crowdfunding or traditional mode? Strategy choices in product selling," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
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