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How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

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Cited by:

  1. Bianchi, Constanza & Andrews, Lynda, 2015. "Investigating marketing managers' perspectives on social media in Chile," Journal of Business Research, Elsevier, vol. 68(12), pages 2552-2559.
  2. Ihsan Ullah & Muhammad Khan & Dilshodjon Alidjonovich Rakhmonov & Kalonov Mukhiddin Bakhritdinovich & Julija Jacquemod & Junghan Bae, 2023. "Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises," Logistics, MDPI, vol. 7(3), pages 1-22, July.
  3. Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco, 2022. "Brand-generated social media content and its differential impact on loyalty program members," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1071-1090, September.
  4. Symeon Symeonidis & Georgios Peikos & Avi Arampatzis, 2022. "Unsupervised consumer intention and sentiment mining from microblogging data as a business intelligence tool," Operational Research, Springer, vol. 22(5), pages 6007-6036, November.
  5. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
  6. Liye Ma & Baohong Sun & Sunder Kekre, 2015. "The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter," Marketing Science, INFORMS, vol. 34(5), pages 627-645, September.
  7. Ng Kar Weng, 2020. "Facebook Engagement for Craft Entrepreneurs in Malaysia: Project BATU," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(12), pages 21-31, December.
  8. He, Yi & Chen, Qimei & Lee, Ruby P. & Wang, Yonggui & Pohlmann, Attila, 2017. "Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 1-11.
  9. Labrecque, Lauren I., 2014. "Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 134-148.
  10. Ponnamma Divakaran, Pradeep Kumar, 2018. "Technology-enabled community data for gaining pre-release brand insights," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 217-226.
  11. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  12. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
  13. Diwanji, Vaibhav S. & Cortese, Juliann, 2020. "Contrasting user generated videos versus brand generated videos in ecommerce," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  14. Colmekcioglu, Nazan & Marvi, Reza & Foroudi, Pantea & Okumus, Fevzi, 2022. "Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews," Journal of Business Research, Elsevier, vol. 153(C), pages 235-250.
  15. Ana Babić Rosario & Kristine Valck & Francesca Sotgiu, 2020. "Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 422-448, May.
  16. Misirlis, Nikolaos & Vlachopoulou, Maro, 2018. "Social media metrics and analytics in marketing – S3M: A mapping literature review," International Journal of Information Management, Elsevier, vol. 38(1), pages 270-276.
  17. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  18. Boris Chapoton & Véronique Régnier Denois & Mabrouk Nekaa & Franck Chauvin & Valentin Flaudias, 2020. "Social Networking Sites and Perceived Content Influence: An Exploratory Analysis from Focus Groups with French Adolescents," IJERPH, MDPI, vol. 17(19), pages 1-27, September.
  19. Drago Ruzic & Antun Bilos & Filip Radulovic, 2018. "Preliminary Study Of Personal Marketing In The Digital Environment: Attributes And Perception Of Internet Users In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 209-229, june.
  20. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  21. Hautz, Julia & Füller, Johann & Hutter, Katja & Thürridl, Carina, 2014. "Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 1-15.
  22. Wioleta Kucharska, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  23. Yadav, Jitendra & Yadav, Rambalak & Sahore, Nidhi & Mendiratta, Aparna, 2023. "Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
  24. Violetta Wilk & Helen Cripps & Alexandru Capatina & Adrian Micu & Angela-Eliza Micu, 2021. "The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1899-1916, December.
  25. Wondwesen Tafesse & Anders Wien, 2017. "A framework for categorizing social media posts," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1284390-128, January.
  26. Chang, Yaping & Gao, Yajie & Zhu, Donghong & Safeer, Asif Ali, 2023. "Social robots: Partner or intruder in the home? The roles of self-construal, social support, and relationship intrusion in consumer preference," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  27. Vilnai-Yavetz, Iris & Tifferet, Sigal, 2015. "A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 53-69.
  28. Arora, Anshu Saxena & Sivakumar, K. & Pavlou, Paul A., 2021. "Social capacitance: Leveraging absorptive capacity in the age of social media," Journal of Business Research, Elsevier, vol. 124(C), pages 342-356.
  29. Radu M. Meza & Andreea-Alina Mogoș & George Prundaru, 2023. "Idols of Promotion and Authenticity on TikTok," Media and Communication, Cogitatio Press, vol. 11(4), pages 187-202.
  30. Khan, M. Laeeq & Malik, A. & Ruhi, U. & Al-Busaidi, A., 2022. "Conflicting attitudes: Analyzing social media data to understand the early discourse on COVID-19 passports," Technology in Society, Elsevier, vol. 68(C).
  31. Cano-Marin, Enrique & Mora-Cantallops, Marçal & Sánchez-Alonso, Salvador, 2023. "Twitter as a predictive system: A systematic literature review," Journal of Business Research, Elsevier, vol. 157(C).
  32. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
  33. Andria Andriuzzi & Géraldine Michel, 2021. "Brand conversation: Linguistic practices on social media in the light of face-work theory," Post-Print hal-03049134, HAL.
  34. Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.
  35. Kick, Markus, 2015. "Post ≠ Post: An Experimental Study on Corporate Brand Posts on Facebook," EconStor Preprints 182507, ZBW - Leibniz Information Centre for Economics.
  36. Kawaf, Fatema & Istanbulluoglu, Doga, 2019. "Online fashion shopping paradox: The role of customer reviews and facebook marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 144-153.
  37. Weeks, Jessica Babin & Smith, Keith Marion & Hulland, John, 2021. "Consumer brand curation on social shopping sites," Journal of Business Research, Elsevier, vol. 133(C), pages 399-408.
  38. Vaudrey, Rhonwyn K., 2022. "A practice unpacked: Unboxing as a consumption practice," Journal of Business Research, Elsevier, vol. 145(C), pages 843-852.
  39. Ivanete Schneider Hahn & Flavia Luciane Scherer & Kenny Basso & Marindia Brachak dos Santos, 2016. "Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation," Brazilian Business Review, Fucape Business School, vol. 13(4), pages 49-71, July.
  40. Xiumin Chu & Yezheng Liu & Xiayu Chen & Zhengping Ding & Shouzheng Tao, 2022. "What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige," Electronic Commerce Research, Springer, vol. 22(2), pages 451-483, June.
  41. Iesha Khajuria & Rachna, 2017. "Impact of Social Media Brand Communications on Consumer-Based Brand Equity," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(3), pages 124-131, September.
  42. Cavdar Aksoy, Nilsah & Yazici, Nihal, 2023. "Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  43. Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
  44. Zhang, Hao & Liang, Xiaoning & Moon, Hakil, 2020. "Fashion cewebrity involvement in new product development: Scale development and an empirical study," Journal of Business Research, Elsevier, vol. 120(C), pages 321-329.
  45. Hemant C. Sashittal & Avan R. Jassawalla, 2021. "Brands as personal narratives: learning from user–YouTube–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 657-670, November.
  46. Saura, Jose Ramon & Ribeiro-Navarrete, Samuel & Palacios-Marqués, Daniel & Mardani, Abbas, 2023. "Impact of extreme weather in production economics: Extracting evidence from user-generated content," International Journal of Production Economics, Elsevier, vol. 260(C).
  47. Atthaphon Mumi & Michael Obal & Yi Yang, 2019. "Investigating social media as a firm’s signaling strategy through an IPO," Small Business Economics, Springer, vol. 53(3), pages 631-645, October.
  48. Williams, Nigel L. & Inversini, Alessandro & Ferdinand, Nicole & Buhalis, Dimitrios, 2017. "Destination eWOM: A macro and meso network approach?," Annals of Tourism Research, Elsevier, vol. 64(C), pages 87-101.
  49. Makri, Katerina & Schlegelmilch, Bodo B., 2017. "Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay," Journal of Business Research, Elsevier, vol. 80(C), pages 155-163.
  50. Subhajit Bhattacharya, 2017. "Does corporate social responsibility contribute to strengthen brand equity? An empirical study," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 513-533, December.
  51. repec:gdk:wpaper:4 is not listed on IDEAS
  52. Zhepeng Lv & Yue Jin & Jinghua Huang, 2021. "MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platform," Information Systems and e-Business Management, Springer, vol. 19(2), pages 495-516, June.
  53. Lingyun Zhai & Pengzhen Yin & Chenyang Li & Jingjing Wang & Min Yang, 2022. "Investigating the Effects of Video-Based E-Word-of-Mouth on Consumers’ Purchase Intention: The Moderating Role of Involvement," Sustainability, MDPI, vol. 14(15), pages 1-19, August.
  54. Hashim, Sumaya & Naldi, Lucia & Markowska, Magdalena, 2021. "“The royal award goes to…”: Legitimacy processes for female-led family ventures," Journal of Family Business Strategy, Elsevier, vol. 12(3).
  55. Carmen Costa-Sánchez, 2017. "Use of YouTube for Business Communication. Analysis of the Content Management and Level of Participation of Spanish Best Reputed Companies Youtube Channels," Corporate Reputation Review, Palgrave Macmillan, vol. 20(2), pages 137-146, May.
  56. Michaelidou, Nina & Micevski, Milena, 2019. "Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes," Journal of Business Research, Elsevier, vol. 104(C), pages 576-586.
  57. Perez-Vega, Rodrigo & Kaartemo, Valtteri & Lages, Cristiana R. & Borghei Razavi, Niloofar & Männistö, Jaakko, 2021. "Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework," Journal of Business Research, Elsevier, vol. 129(C), pages 902-910.
  58. Pezzuti, Todd & Leonhardt, James M. & Warren, Caleb, 2021. "Certainty in Language Increases Consumer Engagement on Social Media," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 32-46.
  59. Seerat Sohal & Harsandaldeep Kaur, 2019. "Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(1), pages 17-35, February.
  60. Cristina Lupu & Ana Isabel Rodrigues & Oana Mihaela Stoleriu & Martina G. Gallarza, 2020. "A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand," Sustainability, MDPI, vol. 13(1), pages 1-23, December.
  61. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
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  63. Matteo Corciolani & Giacomo Gistri & Stefano Pace, 2016. "Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 43-64.
  64. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
  65. Vania Ivanova & Irena Slavova, 2018. "Ecological Transformation in Bulgaria - New Challenges to the Businesses and the Government," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 4, May - Aug.
  66. Qiulian Shen & Yuxuan Du & Jingxian Huang, 2024. "Consumer Citizenship Behavior in Online/Offline Shopping Contexts: Differential Impact of Consumer Perceived Value and Perceived Corporate Social Responsibility," Sustainability, MDPI, vol. 16(7), pages 1-19, April.
  67. Rietveld, Robert & van Dolen, Willemijn & Mazloom, Masoud & Worring, Marcel, 2020. "What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 20-53.
  68. Mochen Yang & Yuqing Ren & Gediminas Adomavicius, 2019. "Understanding User-Generated Content and Customer Engagement on Facebook Business Pages," Information Systems Research, INFORMS, vol. 30(3), pages 839-855, September.
  69. Klostermann, Jan & Plumeyer, Anja & Böger, Daniel & Decker, Reinhold, 2018. "Extracting brand information from social networks: Integrating image, text, and social tagging data," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 538-556.
  70. Lim, Heejin & Kumar, Archana, 2019. "Variations in consumers’ use of brand online social networking: A uses and gratifications approach," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 450-457.
  71. Leonhardt, James M. & Pezzuti, Todd & Namkoong, Jae-Eun, 2020. "We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information," Journal of Business Research, Elsevier, vol. 112(C), pages 160-169.
  72. Divakaran, Pradeep Kumar Ponnamma & Xiong, Jie, 2022. "Eliciting brand association networks: A new method using online community data," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  73. Wang, Saerom & Kirillova, Ksenia & Lehto, Xinran, 2017. "Reconciling unsatisfying tourism experiences: Message type effectiveness and the role of counterfactual thinking," Tourism Management, Elsevier, vol. 60(C), pages 233-243.
  74. Sarra Daimi & Aslı Tolunay, 2021. "An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions," Istanbul Management Journal, Istanbul University Business School, vol. 0(91), pages 59-86, December.
  75. Rachel Luna Peralta, 2019. "How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 244-256, December.
  76. Bianca-Florentina CHEREGI, 2018. "Consumer Life and User Generated Content in the Age of Social Media," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 6(2), pages 285-305, June.
  77. Baccarella, Christian V. & Wagner, Timm F. & Kietzmann, Jan H. & McCarthy, Ian P., 2018. "Social media? It's serious! Understanding the dark side of social media," European Management Journal, Elsevier, vol. 36(4), pages 431-438.
  78. M. S. Balaji & Subhash Jha & Marla B. Royne, 2015. "Customer e-complaining behaviours using social media," The Service Industries Journal, Taylor & Francis Journals, vol. 35(11-12), pages 633-654, August.
  79. Maha M. Khan, 2020. "The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 134-134, March.
  80. Zhao, Lu & Zhang, Mingli & Tu, Jianbo & Li, Jialing & Zhang, Yan, 2023. "Can users embed their user experience in user-generated images? Evidence from JD.com," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  81. N. Serdar Sever & Goknil Nur Sever & Salar Kuhzady, 2015. "The Evaluation of Potentials of Gamification in Tourism Marketing Communication," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(10), pages 188-202, October.
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  84. Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2023. "Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1696-1722, October.
  85. Grover, Purva & Kar, Arpan Kumar, 2020. "User engagement for mobile payment service providers – introducing the social media engagement model," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  86. Dineva, Denitsa & Breitsohl, Jan & Garrod, Brian & Megicks, Philip, 2020. "Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 118-136.
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  91. Yen-Yao Wang & Chenhui Guo & Anjana Susarla & Vallabh Sambamurthy, 2021. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry," Information Systems Research, INFORMS, vol. 32(2), pages 582-604, June.
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  93. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
  94. Maria Antonietta Raimondo & Stefania Farace & Gaetano Nino Miceli, 2018. "User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 61-83.
  95. Carlos Orús & Raquel Gurrea & Carlos Flavián, 2017. "Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention," Electronic Commerce Research, Springer, vol. 17(4), pages 661-700, December.
  96. Agrawal, Shiv Ratan & Mittal, Divya, 2022. "Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
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