IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v12y2024i2p1-11.html
   My bibliography  Save this article

Accessibility Matters: Investigating the Usability of Social Media Platforms for Individuals with Motor Disabilities

Author

Listed:
  • Mohamad Ahmad Saleem Khasawneh

Abstract

The present study seeks to deconstruct the realm of usability and accessibility of widely used social media platforms, with a specific focus on individuals with motor disabilities residing in the Kingdom of Saudi Arabia. By examining the intricate interplay between these individuals and the aforementioned platforms, this research endeavors to shed light on the challenges they encounter and the potential barriers they face in effectively utilizing these digital platforms. Through a comprehensive analysis, this study seeks to contribute to the existing body of knowledge surrounding the usability and accessibility of social media platforms, while also offering valuable insights into the experiences of individuals with motor disabilities in the Saudi Arabian context. Employing a thorough evaluation, juxtaposing analysis, and rigorous statistical examination, the research illuminates the diverse range of accessibility levels observed across various platforms. Moreover, it emphasizes the profound ethical and legal considerations that underlie the concept of digital inclusivity. The results underscore the criticality of acknowledging digital accessibility as an inherent entitlement, carrying substantial ramifications for societal integration, educational and professional prospects, and active participation in civic affairs. In the contemporary digital era, it is imperative to foster collaboration and encourage innovation as a pivotal means to address accessibility gaps. By doing so, we can effectively guarantee equitable access and active engagement for individuals with motor disabilities.

Suggested Citation

  • Mohamad Ahmad Saleem Khasawneh, 2024. "Accessibility Matters: Investigating the Usability of Social Media Platforms for Individuals with Motor Disabilities," Studies in Media and Communication, Redfame publishing, vol. 12(2), pages 1-11, June.
  • Handle: RePEc:rfa:smcjnl:v:12:y:2024:i:2:p:1-11
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/6615/6436
    Download Restriction: no

    File URL: https://redfame.com/journal/index.php/smc/article/view/6615
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Makri, Katerina & Schlegelmilch, Bodo B., 2017. "Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay," Journal of Business Research, Elsevier, vol. 80(C), pages 155-163.
    2. Maha M. Khan, 2020. "The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 134-134, March.
    3. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
    4. Namrata Ladha & Prateek Maheshwari & Vivek Sharma & Nisha Bano Siddiqui, 2024. "Two Decades of Content Marketing: A Systematic Review and Future Research Directions," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 27(2), pages 1-30.
    5. Zhao, Lu & Zhang, Mingli & Tu, Jianbo & Li, Jialing & Zhang, Yan, 2023. "Can users embed their user experience in user-generated images? Evidence from JD.com," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    6. Bianca-Florentina CHEREGI, 2018. "Consumer Life and User Generated Content in the Age of Social Media," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 6(2), pages 285-305, June.
    7. Andria Andriuzzi & Géraldine Michel, 2021. "Brand conversation: Linguistic practices on social media in the light of face-work theory," Post-Print hal-03049134, HAL.
    8. Subhajit Bhattacharya, 2017. "Does corporate social responsibility contribute to strengthen brand equity? An empirical study," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 513-533, December.
    9. Hofman-Kohlmeyer Magdalena, 2021. "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 61-87, March.
    10. Cristina Lupu & Ana Isabel Rodrigues & Oana Mihaela Stoleriu & Martina G. Gallarza, 2020. "A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand," Sustainability, MDPI, vol. 13(1), pages 1-23, December.
    11. Boris Chapoton & Véronique Régnier Denois & Mabrouk Nekaa & Franck Chauvin & Valentin Flaudias, 2020. "Social Networking Sites and Perceived Content Influence: An Exploratory Analysis from Focus Groups with French Adolescents," IJERPH, MDPI, vol. 17(19), pages 1-27, September.
    12. Ivanete Schneider Hahn & Flavia Luciane Scherer & Kenny Basso & Marindia Brachak dos Santos, 2016. "Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation," Brazilian Business Review, Fucape Business School, vol. 13(4), pages 49-71, July.
    13. Ng Kar Weng, 2020. "Facebook Engagement for Craft Entrepreneurs in Malaysia: Project BATU," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(12), pages 21-31, December.
    14. Na-Young Choi & Young-Vin Kim & Hyunkyun Ahn, 2024. "Sustainable Body Positivity Movement: Analysis of the Discourse on Body Image in Korean Society," Sustainability, MDPI, vol. 16(15), pages 1-16, July.
    15. Yen-Yao Wang & Chenhui Guo & Anjana Susarla & Vallabh Sambamurthy, 2021. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry," Information Systems Research, INFORMS, vol. 32(2), pages 582-604, June.
    16. Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.
    17. Iesha Khajuria & Rachna, 2017. "Impact of Social Media Brand Communications on Consumer-Based Brand Equity," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(3), pages 124-131, September.
    18. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.
    19. Florian Probst & Laura Grosswiele & Regina Pfleger, 2013. "Who will lead and who will follow: Identifying Influential Users in Online Social Networks," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 179-193, June.
    20. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:12:y:2024:i:2:p:1-11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.