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Hypothetical (Non)Bias In Choice Experiments: Evidence From Freshwater Prawns

Author

Listed:
  • Darren Hudson

    (Mississippi State University)

  • Karina Gallardo

    (Oklahoma State University)

  • Terry Hanson

    (Mississippi State University)

Abstract

A mail survey choice experiment and in-store controlled experiment were conducted concurrently in the same location to test for hypothetical bias in choice experiments using a new product—freshwater prawns. Findings suggest that hypothetical bias in the mail survey was not present for the new product, but some hypothetical bias was detected for substitute products, depending on the choice of econometric estimation method. However, the general conclusion is the choice experiments are an effective means of assessing potential market demand for new products with little evidence for hypothetical bias.

Suggested Citation

  • Darren Hudson & Karina Gallardo & Terry Hanson, 2005. "Hypothetical (Non)Bias In Choice Experiments: Evidence From Freshwater Prawns," Experimental 0503003, EconWPA.
  • Handle: RePEc:wpa:wuwpex:0503003
    Note: Type of Document - pdf; pages: 30
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    File URL: https://econwpa.ub.uni-muenchen.de/econ-wp/exp/papers/0503/0503003.pdf
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    References listed on IDEAS

    as
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    Cited by:

    1. Craig D. Broadbent, 2012. "Hypothetical Bias, Consequentiality and Choice Experiments," Economics Bulletin, AccessEcon, vol. 32(3), pages 2490-2499.

    More about this item

    Keywords

    hypothetical bias; choice experiments; in-store experiments; functional form choice;

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments

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