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Surveying Farmers: A Case Study

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  • Joost M.E. Pennings
  • Scott H. Irwin
  • Darrel L. Good

Abstract

A large percentage of farmers do not respond to mail surveys. To gain insight into why farmers do not respond and how to improve response rates, a three-step research design was developed. First, an initial survey, based on in-person interviews with 15 farmers, was sent to 100 farmers. Second, farmers who did not respond to this mail survey were contacted by phone to investigate the reasons for not responding. Third, based on the information from these nonrespondents, the survey instrument was revised and sent to 3,990 U.S. farmers. Our studies show that the period in which the survey is sent is a crucial factor in the willingness to participate, along with the form and amount of compensation, the sender of the questionnaire, and the perceived length of the questionnaire.

Suggested Citation

  • Joost M.E. Pennings & Scott H. Irwin & Darrel L. Good, 2002. "Surveying Farmers: A Case Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 24(1), pages 266-277.
    • Handle: RePEc:oup:revage:v:24:y:2002:i:1:p:266-277.
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    File URL: http://hdl.handle.net/10.1111/1467-9353.00096
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    1. Hayenga, Marvin L., 1998. "Cost Structures of Pork Slaughter and Processing Firms: Behavioral and Performance Implications," Staff General Research Papers Archive 1254, Iowa State University, Department of Economics.
    2. Marvin L. Hayenga, 1998. "Cost Structures of Pork Slaughter and Processing Firms: Behavioral and Performance Implications," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 20(2), pages 574-583.
    3. Dawn D. Thilmany, 1996. "FLC Usage Among California Growers under IRCA: An Empirical Analysis of Farm Labor Market Risk Management," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 946-960.
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