Cross-border coordination in the Madagascar-EU lychee chain: the role of GlobalGAP
Madagascar has a tradition of agricultural trade (coffee, vanilla, cloves). In the 90s, the country started developing non-traditional exports, such as lychees, to the European Union (EU), thereby generating substantial cash revenues for small producers. In 2005, access to the EU market became more difficult, due to more stringent quality requirements and to the growing use of the private retailer standard GlobalGAP. Whereas the empirical literature on private standards presents GlobalGAP either as a success story or a threat for small producers, the case of Madagascar exhibits a specific dynamics: after booming in 2007, GlobalGAP is actually collapsing. The aim of this article is to disentangle the mechanisms of this evolution and to draw some conclusions regarding market access enhancement through private standards. This work is based on semi-structured interviews carried out with all stakeholders of the export chain, government agencies and programs supporting lychee production and on weekly data on lychee trade flows (2001-2010). Using a global value chain approach, we first show the importance of the chain structure: importers are identified as lead-firms (conversely to most studies dealing with private certification) in an environment characterized by low competition at the international level. We then evaluate the role of donors and trade facilitators as actors of the chain. After giving evidence for the collapse of GlobalGAP, we assess what is left of the GlobalGAP procurement system once it has been abandoned: stabilization of the relationship between exporters and producers and thus enhanced traceability, upgrading of private marketing infrastructures, improved management discipline. We conclude that in the Madagascar lychee chain, although GlobalGAP had little impact on market access.
|Date of creation:||2011|
|Date of revision:|
|Contact details of provider:|| Postal: 2 Place Viala, 34060 Montpellier Cedex 2|
Web page: http://www1.montpellier.inra.fr/moisa/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ashraf, Nava & Giné, Xavier & Karlan, Dean S., 2009.
"Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya,"
CEPR Discussion Papers
7133, C.E.P.R. Discussion Papers.
- Nava Ashraf & Xavier Giné & Dean Karlan, 2009. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(4), pages 973-990.
- Ashraf, Nava & Gine, Xavier & Karlan, Dean, 2008. "Finding missing markets (and a disturbing epilogue) : evidence from an export crop adoption and marketing intervention in Kenya," Policy Research Working Paper Series 4477, The World Bank.
- Nava Ashraf & Xavier Giné & Dean Karlan, 2008. "Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya," Working Papers 967, Economic Growth Center, Yale University.
- Ashraf, Nava & Gine, Xavier & Karlan, Dean, 2008. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya," Working Papers 56, Yale University, Department of Economics.
- Olivier CADOT & Melise JAUD, 2012.
"A Second Look at the Pesticides Initiative Program: Evidence from Senegal,"
- Jaud, Melise & Cadot, Olivier, 2012. "A second look at the pesticides initiative program: evidence from Senegal," World Trade Review, Cambridge University Press, vol. 11(03), pages 490-506, July.
- Jaud, Melise & Cadot, Olivier, 2011. "A second look at the pesticides initiative program : evidence from Senegal," Policy Research Working Paper Series 5635, The World Bank.
- Olivier CADOT & Melise JAUD, 2012. "A Second Look at the Pesticides Initiative Program: Evidence from Senegal," Working Papers P43, FERDI.
- Cadot, Olivier & Jaud, Mélise, 2011. "A Second Look at the Pesticides Initiative Program: Evidence from Senegal," CEPR Discussion Papers 8429, C.E.P.R. Discussion Papers.
- Swinnen, Johan F.M. & Rozelle, Scott & Xiang, Tao & Vandemoortele, Thijs, 2009.
"A Theory of Standards-Driven Rural Development,"
2009 Conference, August 16-22, 2009, Beijing, China
51475, International Association of Agricultural Economists.
- Sandri, Damiano & Valenzuela, Ernesto & Anderson, Kym, 2007. "Economic And Trade Indicators For Asia, 1960 To 2004," Agricultural Distortions Working Paper 48435, World Bank.
- Minot, Nicholas & Ngigi, Margaret, 2004. "Are horticultural exports a replicable success story?," MTID discussion papers 73, International Food Policy Research Institute (IFPRI).
- Henson, Spencer & Masakure, Oliver & Cranfield, John, 2011. "Do Fresh Produce Exporters in Sub-Saharan Africa Benefit from GlobalGAP Certification?," World Development, Elsevier, vol. 39(3), pages 375-386, March.
When requesting a correction, please mention this item's handle: RePEc:umr:wpaper:201106. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Isabelle Perez)
If references are entirely missing, you can add them using this form.