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Can Fresh Produce Farmers Benefit from Global Gap Certification? The case of lychee producers in Madagascar


  • Subervie, Julie
  • Vagneron, Isabelle


It has only been a few years since the private standard GlobalGap has been introduced in the Malagasy lychee value chain. Since the year 2005, under pressure from some European importers, many exporters have chosen to intensify relations with small-scale farmers and have assisted them in achieving GlobalGap certification. Indeed, in contrast with countries where farmers seeking certification have to pay for it, in Madagascar certification costs have been entirely supported by exporters themselves, often with financial support and technical assistance from donors and trade facilitators. This has entailed an unexpected situation, characterized by a boom in the number of certified farmers when development programs started, followed by a disengagement of some exporters, who have chosen to opt out of the GlobalGap compliance process as soon as financial supports ended. Taking advantage of this very specific context in the form of a natural experiment, we aim at understanding potential mechanisms through which Malagasy farmers may benefit from GlobalGap standards and assessing consequences on their marketing performances using original dataset. The results generally do not show any significant impact of certification on prices received by farmers. However, they suggest that certified farmers may have an opportunity to sell larger quantities because of a mechanical interest from exporters or because they are able to improve both quality and quantity by using new infrastructure built for requirements. On average, currently certified producers sell about 4.5 tons, which means 1 ton more than what they would have sold, had they not been uncertified. This estimate appears driven by certified farmers who carry their product to the treatment plant by themselves.

Suggested Citation

  • Subervie, Julie & Vagneron, Isabelle, 2012. "Can Fresh Produce Farmers Benefit from Global Gap Certification? The case of lychee producers in Madagascar," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126704, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae12:126704

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    Cited by:

    1. Schuster, Monica & Maertens, Miet, 2013. "Food Standards, Heterogeneous Firms and Developing Countries’ Export Performance," Working Papers 152084, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    2. Schuster, Monica & Maertens, Miet, 2013. "Do private standards create exclusive supply chains? New evidence from the Peruvian asparagus export sector," Food Policy, Elsevier, vol. 43(C), pages 291-305.
    3. Nthambi, Mary & Mburu, John I. & Nyikal, Rose, 2013. "Smallholder Choice of Compliance Arrangements: The Case GlobalGAP adoption by French Bean Farmers in Kirinyaga, Mbooni and Buuri/Laikipia Districts," 2013 AAAE Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161471, African Association of Agricultural Economists (AAAE).

    More about this item


    standards; certification; developing countries; exports; fresh produce; Farm Management; Food Consumption/Nutrition/Food Safety; Q12; Q17; Q56;

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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