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Is there a pilot in the chain? Identifying the key drivers of change in the fresh pineapple sector


  • Vagneron, Isabelle
  • Faure, Guy
  • Loeillet, Denis


High-value export-oriented agriculture is today considered as a means of integrating smallholders into the world economy. This paper examines the geographic and organisational changes that have taken place in the fresh pineapple sector over the past 50Â years. We begin with a historical analysis of the changes in leadership among producer countries, namely the dethroning of Cote d'Ivoire by Costa Rica. We show that this geographical shift has been accompanied by massive organisational changes: the pineapple sector is increasingly driven by large downstream actors who derive their power from the ability to impose their definition of quality to the whole chain, and from economies of scale and scope. Although varietal innovation plays a key role throughout the period, commercial and logistical innovation are of increasing strategic importance. However, because of the constraints imposed by the concerned supply chains, small farmers risk being excluded or marginalized.

Suggested Citation

  • Vagneron, Isabelle & Faure, Guy & Loeillet, Denis, 2009. "Is there a pilot in the chain? Identifying the key drivers of change in the fresh pineapple sector," Food Policy, Elsevier, vol. 34(5), pages 437-446, October.
  • Handle: RePEc:eee:jfpoli:v:34:y:2009:i:5:p:437-446

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    References listed on IDEAS

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    Cited by:

    1. Suzuki, Aya & Jarvis, Lovell S. & Sexton, Richard J., 2011. "Partial Vertical Integration, Risk Shifting, and Product Rejection in the High-Value Export Supply Chain: The Ghana Pineapple Sector," World Development, Elsevier, vol. 39(9), pages 1611-1623, September.
    2. Kleemann, Linda, 2014. "Knowing where organic markets move next: An analysis of developing countries in the pineapple market," Economics - The Open-Access, Open-Assessment E-Journal, Kiel Institute for the World Economy (IfW), vol. 8, pages 1-34.
    3. Kleemann, Linda & Effenberger, Alexandra, 2010. "Price transmission in the pineapple market: What role for organic fruit?," Kiel Working Papers 1626, Kiel Institute for the World Economy (IfW).
    4. Mañé Estrada, Aurèlia & Soldevila Lafon, Maria Victòria & Cámara Arilla, Carmen de la & Puig Gómez, Albert, 2012. "New stakeholders, spaces and instruments of analysis in the context of energy relationships: Case studies from Kazakhstan and Turkmenistan," Working Papers 2072/203154, Universitat Rovira i Virgili, Department of Economics.
    5. Belton, Ben & Haque, Mohammad Mahfujul & Little, David C. & Sinh, Le Xuan, 2011. "Certifying catfish in Vietnam and Bangladesh: Who will make the grade and will it matter?," Food Policy, Elsevier, vol. 36(2), pages 289-299, April.
    6. Subervie, Julie & Vagneron, Isabelle, 2013. "A Drop of Water in the Indian Ocean? The Impact of GlobalGap Certification on Lychee Farmers in Madagascar," World Development, Elsevier, vol. 50(C), pages 57-73.
    7. Subervie, Julie & Vagneron, Isabelle, 2012. "Can Fresh Produce Farmers Benefit from Global Gap Certification? The case of lychee producers in Madagascar," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126704, International Association of Agricultural Economists.
    8. Suzuki, Aya, 2014. "Risk on Dynamic Behavior of Farmers in the Export Market: A Case from the Pineapple Industry in Ghana," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170665, Agricultural and Applied Economics Association.
    9. Neil M. Coe & Martin Hess, 2013. "Economic and social upgrading in global logistics," Brooks World Poverty Institute Working Paper Series ctg-2013-38, BWPI, The University of Manchester.


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