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Consumer confidence in Food Safety and the 2010 egg recall

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  • Pouliot, Sebastien

Abstract

Iowa egg producers recalled nearly 500 million eggs in August 2010. The typical effect of a recall is to cause a decline in the demand for the affected product, yielding a decrease in the price. In the case of August 2010 egg recall, the price of eggs increased in the following weeks. This essay investigates the market effects of the egg recall. I estimate a system of simultaneous equations that includes supply and demand equations for the two main segments of the US industry. This essay offers preliminary evidence of the market effects of the August 2010 egg recall and describes the methodology to estimate the shift in consumers’ willingness to pay for eggs accounting for the diversion of eggs in the other segment of the industry.

Suggested Citation

  • Pouliot, Sebastien, 2012. "Consumer confidence in Food Safety and the 2010 egg recall," ISU General Staff Papers 201201010800001008, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:201201010800001008
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    1. Sumner, Daniel A. & Matthews, William A. & Thurman, Walter N. & Hayes, Dermot J. & Gow, Harnish & Norwood, Bailey, 2010. "Economic and Market Issues on the Sustainability of Egg Production in the United States: Analysis of Alternative Production Systems," Staff General Research Papers Archive 31542, Iowa State University, Department of Economics.
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    1. Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
    2. Neill, Clinton L. & Chen, Susan E., 2021. "Food Safety Events versus Media: Nonlinear Effects of Egg Recalls on U.S. Egg Prices," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 47(01), January.

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