Generation Y preferences for employer brand benefits
This paper studies the preoccupations of young graduates from Generation Y transitioning from education to employment. Reviewing job search and employer brand literature, we update graduates' preferences for employer brand benefits in their initial job search. Using conjoint analysis on a French sample (N = 592), we demonstrate that, even if on the whole they prefer job security and a relaxed work atmosphere, their expectations are heterogeneous. The results also show that the Internet is far from being the first medium used by these young 'digital natives' graduates for the job search. This research lead to discuss the relevance of the concepts of Generation Y and generational segmentation and provide important information to assist jobseekers and career counselors in improving the speed and quality of employment, and to help recruiters to improve recruitment.
|Date of creation:||2013|
|Publication status:||Published in 13th EURAM Annual Conference, 2013, France. pp.33, 2013|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00863619|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
- Bush, Alan J. & Martin, Craig A. & Bush, Victoria D., 2004. "Sports Celebrity Influence on the Behavioral Intentions of Generation Y," Journal of Advertising Research, Cambridge University Press, vol. 44(01), pages 108-118, March.
- Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
- Michele Pellizzari, 2010.
"Do Friends and Relatives Really Help in Getting a Good Job?,"
Cornell University, ILR School, vol. 63(3), pages 494-510, April.
- Michele Pellizzari, 2004. "Do friends and relatives really help in getting a good job?," LSE Research Online Documents on Economics 19980, London School of Economics and Political Science, LSE Library.
- Michele Pellizzari, 2004. "Do Friends and Relatives Really Help in Getting a Good Job?," CEP Discussion Papers dp0623, Centre for Economic Performance, LSE.
- Noble, Stephanie M. & Schewe, Charles D., 2003. "Cohort segmentation: An exploration of its validity," Journal of Business Research, Elsevier, vol. 56(12), pages 979-987, December.
- Qenani-Petrela, Eivis & Schlosser, Janet & Pompa, Rudy, 2007. "Satisfied Employees Are Worth Their Weight in Gold: What Motivates Generation Y?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(1), March. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00863619. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)
If references are entirely missing, you can add them using this form.