Generation Y preferences for employer brand benefits
This paper studies the preoccupations of young graduates from Generation Y transitioning from education to employment. Reviewing job search and employer brand literature, we update graduates' preferences for employer brand benefits in their initial job search. Using conjoint analysis on a French sample (N = 592), we demonstrate that, even if on the whole they prefer job security and a relaxed work atmosphere, their expectations are heterogeneous. The results also show that the Internet is far from being the first medium used by these young 'digital natives' graduates for the job search. This research lead to discuss the relevance of the concepts of Generation Y and generational segmentation and provide important information to assist jobseekers and career counselors in improving the speed and quality of employment, and to help recruiters to improve recruitment.
|Date of creation:||2013|
|Date of revision:|
|Publication status:||Published - Presented, 13th EURAM Annual Conference, 2013, France|
|Note:||View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00863619|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Michele Pellizzari, 2004.
"Do Friends and Relatives Really Help in Getting a Good Job?,"
CEP Discussion Papers
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- Michele Pellizzari, 2010. "Do Friends and Relatives Really Help in Getting a Good Job?," ILR Review, Cornell University, ILR School, vol. 63(3), pages 494-510, April.
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