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Sports Celebrity Influence on the Behavioral Intentions of Generation Y




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  • Bush, Alan J. & Martin, Craig A. & Bush, Victoria D., 2004. "Sports Celebrity Influence on the Behavioral Intentions of Generation Y," Journal of Advertising Research, Cambridge University Press, vol. 44(01), pages 108-118, March.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04

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    Cited by:

    1. Varsha Jain & Saumya Pant, 2015. "Positioning Generation Y for Effective Mobile Communication: The case of three cities in India," Transnational Marketing Journal, Transnational Press London, UK, vol. 3(1), pages 1-25, May.
    2. Daniel Hogele & Sascha L. Schmidt & Benno Torgler, 2012. "The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer," School of Economics and Finance Discussion Papers and Working Papers Series 294, School of Economics and Finance, Queensland University of Technology.
    3. Muhammad Zubair Haroon, Mirza Amin ul-Haq, Najmonnisa, 2015. "Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 242-254, October.
    4. Subhadip Roy & Abhijit Guha & Abhijit Biswas, 2015. "Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency," Marketing Letters, Springer, vol. 26(3), pages 363-376, September.
    5. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
    6. repec:eee:spomar:v:20:y:2017:i:3:p:261-272 is not listed on IDEAS
    7. repec:hal:journl:dumas-00933897 is not listed on IDEAS
    8. Sparvero, Emily & Chalip, Laurence, 2007. "Professional Teams as Leverageable Assets: Strategic Creation of Community Value," Sport Management Review, Elsevier, vol. 10(1), pages 1-30, May.
    9. Daniel Hoegele & Sascha L. Schmidt & Benno Torgler, 2016. "The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?," Review of Managerial Science, Springer, vol. 10(3), pages 601-627, July.
    10. Chloé Guillot-Soulez & Sébastien Soulez, 2013. "Generation Y preferences for employer brand benefits," Post-Print halshs-00863619, HAL.

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