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Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Citations

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Cited by:

  1. Varsha Jain & Saumya Pant, 2015. "Positioning Generation Y for Effective Mobile Communication: The case of three cities in India," Transnational Marketing Journal, Transnational Press London, UK, vol. 3(1), pages 1-25, May.
  2. Salman Majeed & Changbao Lu & Muhammad Usman, 2017. "Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior," Frontiers of Business Research in China, Springer, vol. 11(1), pages 1-25, December.
  3. Sparvero, Emily S. & Warner, Stacy, 2019. "NFL Play 60: Managing the intersection of professional sport and obesity," Sport Management Review, Elsevier, vol. 22(1), pages 153-166.
  4. Sebastiano Della Lena, 2019. "Non-Bayesian Social Learning and the Spread of Misinformation in Networks," Working Papers 2019:09, Department of Economics, University of Venice "Ca' Foscari".
  5. Daniel Högele & Sascha L. Schmidt & Benno Torgler, 2012. "The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer," CREMA Working Paper Series 2012-18, Center for Research in Economics, Management and the Arts (CREMA).
  6. Timothy H. Reisenwitz & Jie G. Fowler, 2019. "Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers," Global Business Review, International Management Institute, vol. 20(6), pages 1372-1392, December.
  7. Muhammad Zubair Haroon, Mirza Amin ul-Haq, Najmonnisa, 2015. "Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 242-254, October.
  8. Casidy, Riza, 2012. "An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia," Australasian marketing journal, Elsevier, vol. 20(4), pages 242-249.
  9. Subhadip Roy & Abhijit Guha & Abhijit Biswas, 2015. "Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency," Marketing Letters, Springer, vol. 26(3), pages 363-376, September.
  10. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2021. "“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy," Journal of Business Research, Elsevier, vol. 132(C), pages 146-157.
  11. Dwivedi, Abhishek & Johnson, Lester W., 2013. "Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context," Australasian marketing journal, Elsevier, vol. 21(1), pages 36-42.
  12. Tae-Im Han & Dooyoung Choi, 2019. "Fashion Brand Love: Application of a Cognition–Affect–Conation Model," Social Sciences, MDPI, Open Access Journal, vol. 8(9), pages 1-14, September.
  13. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
  14. Lee, Joon Sung & Kwak, Dae Hee, 2017. "Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser," Sport Management Review, Elsevier, vol. 20(3), pages 261-272.
  15. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
  16. Natalie Bragança Düsenberg & Victor Manoel Cunha de Almeida & João Guilherme Barbosa de Amorim, 2016. "The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 1-21, November.
  17. repec:hal:journl:dumas-00933897 is not listed on IDEAS
  18. Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
  19. Muhammad Zubair Haroon, Mirza Amin ul Haq, Najmonnisa, 2015. "Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 243-255, October.
  20. Sparvero, Emily & Chalip, Laurence, 2007. "Professional Teams as Leverageable Assets: Strategic Creation of Community Value," Sport Management Review, Elsevier, vol. 10(1), pages 1-30, May.
  21. Daniel Högele & Sascha L. Schmidt & Benno Torgler, 2012. "The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer," CREMA Working Paper Series 2012-18, Center for Research in Economics, Management and the Arts (CREMA).
  22. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, Open Access Journal, vol. 11(23), pages 1-21, November.
  23. Jhony Choon Yeong Ng & Christina Maria Helminger & Qianyun Wu, 2016. "A Generational Cohort Model for Consumers in China: The Rise and Fall of the Great GATSBY?," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 7(1), pages 53-66, January.
  24. Daniel Hoegele & Sascha L. Schmidt & Benno Torgler, 2016. "The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?," Review of Managerial Science, Springer, vol. 10(3), pages 601-627, July.
  25. Chloé Guillot-Soulez & Sébastien Soulez, 2013. "Generation Y preferences for employer brand benefits," Post-Print halshs-00863619, HAL.
  26. Hussain, Shahzeb & Melewar, T.C. & Priporas, Constantinos-Vasilios & Foroudi, Pantea & Dennis, Charles, 2020. "Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility," Journal of Business Research, Elsevier, vol. 109(C), pages 472-488.
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