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Channeling consumption preferences for co-existence of landrace and modern varieties in-situ

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  • Krishna, Vijesh V.
  • Pascual, Unai
  • Zilberman, David

Abstract

The study examines the least-cost option of conserving landraces in-situ by the development of market friction instruments. The empirical examination is comprised of two closely-related studies on eggplant production and consumption sectors of India. An examination of the cost and return structure of eggplant farming in the study area reveals that the incremental farm price of eggplant products of landrace origin eclipses the yield advantage of hybrid varieties. Possibly due to the information asymmetries and other imperfections existing in this market, the price increment currently realized by the eggplant farmers is still only a fraction of consumers’ willingness to pay for landraces. This wide margin is indicative of the unexploited potential of labelling and certification schemes as an emerging agrobiodiversity conservation strategy.

Suggested Citation

  • Krishna, Vijesh V. & Pascual, Unai & Zilberman, David, 2009. "Channeling consumption preferences for co-existence of landrace and modern varieties in-situ," 2009 Conference, August 16-22, 2009, Beijing, China 51748, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae09:51748
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    File URL: http://purl.umn.edu/51748
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    References listed on IDEAS

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    1. Raymond J. G. M. Florax & Chiara M. Travisi & Peter Nijkamp, 2005. "A meta-analysis of the willingness to pay for reductions in pesticide risk exposure," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(4), pages 441-467, December.
    2. Vijesh V. Krishna & Matin Qaim, 2008. "Potential impacts of Bt eggplant on economic surplus and farmers' health in India," Agricultural Economics, International Association of Agricultural Economists, vol. 38(2), pages 167-180, March.
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    4. Van Dusen, M. Eric & Taylor, J. Edward, 2005. "Missing markets and crop diversity: evidence from Mexico," Environment and Development Economics, Cambridge University Press, vol. 10(04), pages 513-531, August.
    5. Stavins, Robert N., 2003. "Experience with market-based environmental policy instruments," Handbook of Environmental Economics,in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 1, chapter 9, pages 355-435 Elsevier.
    6. Arnab K. Basu & Nancy H. Chau & Ulrike Grote, 2003. "Eco-Labeling and Stages of Development," Review of Development Economics, Wiley Blackwell, vol. 7(2), pages 228-247, May.
    7. Ekin Birol & Eric Rayn Villalba, 2006. "Estimating Mexican Farmers’ Valuation of Milpa Diversity and Genetically Modified Maize: A Choice Experiment Approach," Environmental Economy and Policy Research Working Papers 21.2006, University of Cambridge, Department of Land Economics, revised 2006.
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