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Factors influencing the decision of small-scale farmers on marketing channel choice: a Hungarian case study

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  • Benedek, Zsófia
  • Fertő, Imre
  • Baráth, Lajos
  • Tóth, József

Abstract

The local food movement is rapidly evolving in Hungary. Three market types can be identified: traditional, farmers’ and organic markets. Results show that farmer- and farmspecific characteristics as well as attitudes greatly and variously influence the decision of small-scale farmers on finding the proper market type. A relatively young, educated and innovative farmer group is interested mostly in selling at farmers’ markets. The outcomes are important in the light of the coming EU funding schemes as small-scale farmers using different marketing channels may require targeted supporting frameworks and solutions.

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  • Benedek, Zsófia & Fertő, Imre & Baráth, Lajos & Tóth, József, 2014. "Factors influencing the decision of small-scale farmers on marketing channel choice: a Hungarian case study," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182747, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182747
    DOI: 10.22004/ag.econ.182747
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    Cited by:

    1. Zsófia Benedek & Imre Fertő & Adrienn Molnár, 2018. "Off to market: but which one? Understanding the participation of small-scale farmers in short food supply chains—a Hungarian case study," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(2), pages 383-398, June.

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