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How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?

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  • Aksoy, Hasan

Abstract

•The study is a first attempt to investigate innovation importance for SMEs in emerging market.•This study examines marketing innovation, innovation culture and product innovation in a unified model.•Evidence for the effects of these factors on SME market performance is reviewed.

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  • Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
  • Handle: RePEc:eee:teinso:v:51:y:2017:i:c:p:133-141
    DOI: 10.1016/j.techsoc.2017.08.005
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