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Comparing Service, Product, And Process Innovations: Insights From The Internal Supply Chain Network Of A European Steel Manufacturing Firm

Author

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  • ATEFEH YAZDANPARAST

    (Schroeder School of Business, University of Evansville, 1800 Lincoln Ave., Evansville, IN 47722, USA)

  • ILA MANUJ

    (Department of Marketing, Logistics, and Operations Management, College of Business, University of North Texas, 1155 Union Circle #311160 Denton, TX, 76203-5017, USA)

  • MICHAEL PLASCH

    (University of Applied Sciences Upper Austria Logistikum, Wehrgrabengasse 1-3, 4400 Steyr, Austria)

  • MARKUS GERSCHBERGER

    (University of Applied Sciences Upper Austria Logistikum, Wehrgrabengasse 1-3, 4400 Steyr, Austria)

  • DANIELA FREUDENTHALER

    (University of Applied Sciences Upper Austria Logistikum, Wehrgrabengasse 1-3, 4400 Steyr, Austria)

Abstract

A case research approach is employed for investigating and comparing managerial perceptions of the three types of innovation (service, product, and process innovations) within the context of cross-functional network of a European steel manufacturing firm. The insights result in the development of a typology of innovation projects based on origin, context, scope, benefits, and degree of complexity. The findings embedded in Resource Based View and Service Dominant Logic, reveal divergent aspects of the three types of innovation such as disparate reasons for undertaking each type of innovation and distinct internal and external success factors, as well as convergent aspects of the innovation types such as similar challenges. This research explores the three types of innovation in a single firm in a single study and provides a middle ground for the two extant schools of thought (one viewing product, service, and process innovations as entirely different processes and the other viewing all three as essentially same processes).

Suggested Citation

  • Atefeh Yazdanparast & Ila Manuj & Michael Plasch & Markus Gerschberger & Daniela Freudenthaler, 2019. "Comparing Service, Product, And Process Innovations: Insights From The Internal Supply Chain Network Of A European Steel Manufacturing Firm," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-38, April.
    • Handle: RePEc:wsi:ijimxx:v:24:y:2019:i:02:n:s1363919620500188
    DOI: 10.1142/S1363919620500188
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