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E-service innovation: combining directed and practice-based approaches

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  • Maria Chiara Di Guardo
  • Francesca Cabiddu

Abstract

This paper aims to contribute to the service innovation literature by analyzing the different phases of e-service innovation in relation to the dichotomic model of practice-based versus directed innovation. In detail, using the case study method, the study investigates the innovation process of an e-service initiative developed by one of the largest universities in Italy and a banking group during the idea generation, design and implementation steps. The study advances service theory by detailing the integration of existing perspectives on service innovation and revealing the coexistence of directed innovation and practice-based changes. Finally, based on the results of this exploratory study, the paper concludes with research propositions.

Suggested Citation

  • Maria Chiara Di Guardo & Francesca Cabiddu, 2015. "E-service innovation: combining directed and practice-based approaches," The Service Industries Journal, Taylor & Francis Journals, vol. 35(1-2), pages 81-95, January.
    • Handle: RePEc:taf:servic:v:35:y:2015:i:1-2:p:81-95
    DOI: 10.1080/02642069.2014.979403
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    References listed on IDEAS

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    1. Atefeh Yazdanparast & Ila Manuj & Michael Plasch & Markus Gerschberger & Daniela Freudenthaler, 2019. "Comparing Service, Product, And Process Innovations: Insights From The Internal Supply Chain Network Of A European Steel Manufacturing Firm," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-38, April.

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