IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v181y2022ics0040162522002943.html
   My bibliography  Save this article

Emotions, culture intelligence, and mutual trust in technology business relationships

Author

Listed:
  • Musarra, Giuseppe
  • Kadile, Vita
  • Zaefarian, Ghasem
  • Oghazi, Pejvak
  • Najafi-Tavani, Zhaleh

Abstract

Both scholars and practitioners highlight the critical role of mutual trust in cross-border technology business relationships. Yet the alliance literature has overlooked the role of emotions and cultural intelligence in developing mutual trust. In a cross-sectional survey of 210 technology business relationships, we find that both a partner's expressing and evoking emotional states are positively associated with mutual trust. We also observe that while interaction with cultural intelligence strengthens the relationship of expressing emotional states with mutual trust, awareness of cultural intelligence weakens it. In addition, awareness of cultural intelligence positively moderates the link between evoking emotional states and mutual trust but negatively conditions the link between expressing emotional states and mutual trust. These findings highlight the importance of emotions as organizational capabilities that can help create an exchange environment characterized by open communication and confidence that partners will meet agreed-on obligations.

Suggested Citation

  • Musarra, Giuseppe & Kadile, Vita & Zaefarian, Ghasem & Oghazi, Pejvak & Najafi-Tavani, Zhaleh, 2022. "Emotions, culture intelligence, and mutual trust in technology business relationships," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  • Handle: RePEc:eee:tefoso:v:181:y:2022:i:c:s0040162522002943
    DOI: 10.1016/j.techfore.2022.121770
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162522002943
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.techfore.2022.121770?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bstieler, Ludwig & Hemmert, Martin, 2008. "Developing trust in vertical product development partnerships: A comparison of South Korea and Austria," Journal of World Business, Elsevier, vol. 43(1), pages 35-46, January.
    2. Abu Saleh, Md. & Yunus Ali, M. & Julian, Craig C., 2014. "International buyer behaviour–commitment relationship: An investigation of the empirical link in importing," International Business Review, Elsevier, vol. 23(2), pages 329-342.
    3. Fan, Ying, 2002. "Questioning guanxi: definition, classification and implications," International Business Review, Elsevier, vol. 11(5), pages 543-561, October.
    4. Crystal X Jiang & Roy YJ Chua & Masaaki Kotabe & Janet Y Murray, 2011. "Effects of cultural ethnicity, firm size, and firm age on senior executives’ trust in their overseas business partners: Evidence from China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(9), pages 1150-1173, December.
    5. Patnaik, Swetketu & Pereira, Vijay & Temouri, Yama & Malik, Ashish & Roohanifar, Mohammad, 2020. "The dance of power and trust-exploring micro-foundational dimensions in the development of global health partnership," Technological Forecasting and Social Change, Elsevier, vol. 156(C).
    6. Boersma, Margreet F. & Buckley, Peter J. & Ghauri, Pervez N., 2003. "Trust in international joint venture relationships," Journal of Business Research, Elsevier, vol. 56(12), pages 1031-1042, December.
    7. Altinay, Levent & Brookes, Maureen & Madanoglu, Melih & Aktas, Gurhan, 2014. "Franchisees' trust in and satisfaction with franchise partnerships," Journal of Business Research, Elsevier, vol. 67(5), pages 722-728.
    8. Shen, Lu & Su, Chenting & Zheng, Xu & Zhuang, Guijun, 2019. "Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships," Journal of Business Research, Elsevier, vol. 95(C), pages 103-115.
    9. Yuan, Yang & Feng, Bo & Lai, Fujun & Collins, Brian J., 2018. "The role of trust, commitment, and learning orientation on logistic service effectiveness," Journal of Business Research, Elsevier, vol. 93(C), pages 37-50.
    10. Robson, Matthew J. & Katsikeas, Constantine S. & Schlegelmilch, Bodo B. & Pramböck, Barbara, 2019. "Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances," Journal of World Business, Elsevier, vol. 54(2), pages 137-153.
    11. Bogatyreva, Karina & Edelman, Linda F. & Manolova, Tatiana S. & Osiyevskyy, Oleksiy & Shirokova, Galina, 2019. "When do entrepreneurial intentions lead to actions? The role of national culture," Journal of Business Research, Elsevier, vol. 96(C), pages 309-321.
    12. Saleh, M. Abu & Ali, M. Yunus & Mavondo, Felix T., 2014. "Drivers of importer trust and commitment: Evidence from a developing country," Journal of Business Research, Elsevier, vol. 67(12), pages 2523-2530.
    13. Haarhaus, Tim & Liening, Andreas, 2020. "Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    14. Liu, Yen-Hung Steven & Deligonul, Seyda & Cavusgil, Erin & Chiou, Jyh-Shen, 2018. "Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships," Journal of Business Research, Elsevier, vol. 90(C), pages 171-185.
    15. Leung, Kwok, 2008. "Chinese culture, modernization, and international business," International Business Review, Elsevier, vol. 17(2), pages 184-187, April.
    16. David A Ralston & David H Holt & Robert H Terpstra & Yu Kai-Cheng, 1997. "The Impact of Natural Culture and Economic Ideology on Managerial Work Values: A Study of the United States, Russia, Japan, and China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(1), pages 177-207, March.
    17. Kevin Zheng Zhou & Fang Wu, 2010. "Technological capability, strategic flexibility, and product innovation," Strategic Management Journal, Wiley Blackwell, vol. 31(5), pages 547-561, May.
    18. Caputo, Andrea & Ayoko, Oluremi B. & Amoo, Nii & Menke, Charlott, 2019. "The relationship between cultural values, cultural intelligence and negotiation styles," Journal of Business Research, Elsevier, vol. 99(C), pages 23-36.
    19. Oliver Schilke & Karen S. Cook, 2015. "Sources of alliance partner trustworthiness: Integrating calculative and relational perspectives," Strategic Management Journal, Wiley Blackwell, vol. 36(2), pages 276-297, February.
    20. Abdul Malek, Marlin & Budhwar, Pawan, 2013. "Cultural intelligence as a predictor of expatriate adjustment and performance in Malaysia," Journal of World Business, Elsevier, vol. 48(2), pages 222-231.
    21. Bo Bernhard Nielsen & Sabina Nielsen, 2009. "Learning and Innovation in International Strategic Alliances: An Empirical Test of the Role of Trust and Tacitness," Journal of Management Studies, Wiley Blackwell, vol. 46(6), pages 1031-1056, September.
    22. Caputo, Andrea & Ayoko, Oluremi B. & Amoo, Nii, 2018. "The moderating role of cultural intelligence in the relationship between cultural orientations and conflict management styles," Journal of Business Research, Elsevier, vol. 89(C), pages 10-20.
    23. Laura Poppo & Kevin Zheng Zhou & Julie J. Li, 2016. "When can you trust “trust”? Calculative trust, relational trust, and supplier performance," Strategic Management Journal, Wiley Blackwell, vol. 37(4), pages 724-741, April.
    24. Bill McEvily & Akbar Zaheer & Darcy K. Fudge Kamal, 2017. "Mutual and Exclusive: Dyadic Sources of Trust in Interorganizational Exchange," Organization Science, INFORMS, vol. 28(1), pages 74-92, February.
    25. Ang, Soon & Van Dyne, Linn & Koh, Christine & Ng, K. Yee & Templer, Klaus J. & Tay, Cheryl & Chandrasekar, N. Anand, 2007. "Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance," Management and Organization Review, Cambridge University Press, vol. 3(3), pages 335-371, November.
    26. Syeda Nazli Wasti & Syeda Arzu Wasti, 2008. "Trust in buyer–supplier relations: the case of the Turkish automotive industry," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(1), pages 118-131, January.
    27. Boubakri, Narjess & Saffar, Walid, 2016. "Culture and externally financed firm growth," Journal of Corporate Finance, Elsevier, vol. 41(C), pages 502-520.
    28. MacKenzie, Scott B. & Podsakoff, Philip M., 2012. "Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies," Journal of Retailing, Elsevier, vol. 88(4), pages 542-555.
    29. Dovev Lavie & Pamela R. Haunschild & Poonam Khanna, 2012. "Organizational differences, relational mechanisms, and alliance performance," Strategic Management Journal, Wiley Blackwell, vol. 33(13), pages 1453-1479, December.
    30. Khalid, Saba & Ali, Tahir, 2017. "An integrated perspective of social exchange theory and transaction cost approach on the antecedents of trust in international joint ventures," International Business Review, Elsevier, vol. 26(3), pages 491-501.
    31. Chabowski, Brian R. & Samiee, Saeed & Hult, G. Tomas M., 2017. "Cross-national research and international business: An interdisciplinary path," International Business Review, Elsevier, vol. 26(1), pages 89-101.
    32. Sánchez de Pablo González del Campo, Jesús David & Peña García Pardo, Isidro & Hernández Perlines, Felipe, 2014. "Influence factors of trust building in cooperation agreements," Journal of Business Research, Elsevier, vol. 67(5), pages 710-714.
    33. Bstieler, Ludwig & Hemmert, Martin & Barczak, Gloria, 2017. "The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborations," Journal of Business Research, Elsevier, vol. 74(C), pages 47-54.
    34. Wiprächtiger, David & Narayanamurthy, Gopalakrishnan & Moser, Roger & Sengupta, Tuhin, 2019. "Access-based business model innovation in frontier markets: Case study of shared mobility in Timor-Leste," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 224-238.
    35. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
    36. Kowalski, Michał & Lee, Zach W.Y. & Chan, Tommy K.H., 2021. "Blockchain technology and trust relationships in trade finance," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    37. Gao, Tao & Sirgy, M. Joseph & Bird, Monroe M., 2005. "Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?," Journal of Business Research, Elsevier, vol. 58(4), pages 397-405, April.
    38. Soon Ang & Linn Van Dyne & Christine Koh & K. Yee Ng & Klaus J. Templer & Cheryl Tay & N. Anand Chandrasekar, 2007. "Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance," Management and Organization Review, The International Association for Chinese Management Research, vol. 3(3), pages 335-371, November.
    39. Constantine S Katsikeas & Dionysis Skarmeas & Daniel C Bello, 2009. "Developing successful trust-based international exchange relationships," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(1), pages 132-155, January.
    40. Ilya R. P. Cuypers & Youtha Cuypers & Xavier Martin, 2017. "When the target may know better: Effects of experience and information asymmetries on value from mergers and acquisitions," Strategic Management Journal, Wiley Blackwell, vol. 38(3), pages 609-625, March.
    41. Wang, Dan & Feng, Taiwen & Freeman, Susan & Fan, Di & Zhu, Cherrie Jiuhua, 2014. "Unpacking the “skill – cross-cultural competence” mechanisms: Empirical evidence from Chinese expatriate managers," International Business Review, Elsevier, vol. 23(3), pages 530-541.
    42. Kwok, Francis & Sharma, Piyush & Gaur, Sanjaya Singh & Ueno, Akiko, 2019. "Interactive effects of information exchange, relationship capital and environmental uncertainty on international joint venture (IJV) performance: An emerging markets perspective," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    43. Kwon, Yung-Chul, 2008. "Antecedents and consequences of international joint venture partnerships: A social exchange perspective," International Business Review, Elsevier, vol. 17(5), pages 559-573, October.
    44. Matthew J. Robson & Constantine S. Katsikeas & Daniel C. Bello, 2008. "Drivers and Performance Outcomes of Trust in International Strategic Alliances: The Role of Organizational Complexity," Organization Science, INFORMS, vol. 19(4), pages 647-665, August.
    45. Laura Poppo & Kevin Zheng Zhou & Sungmin Ryu, 2008. "Alternative Origins to Interorganizational Trust: An Interdependence Perspective on the Shadow of the Past and the Shadow of the Future," Organization Science, INFORMS, vol. 19(1), pages 39-55, February.
    46. Irún, Beatriz & Monferrer, Diego & Moliner, Miguel Ángel, 2020. "Network market orientation as a relational governance mechanism to public-private partnerships," Journal of Business Research, Elsevier, vol. 121(C), pages 268-282.
    47. Kevin Zheng Zhou & Caroline Bingxin Li, 2012. "How knowledge affects radical innovation: Knowledge base, market knowledge acquisition, and internal knowledge sharing," Strategic Management Journal, Wiley Blackwell, vol. 33(9), pages 1090-1102, September.
    48. Ji Li & Kevin Lam & Gongming Qian, 2001. "Does Culture Affect Behavior and Performance of Firms? The Case of Joint Ventures in China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 115-131, March.
    49. Jeffrey H Dyer & Wujin Chu, 2000. "The Determinants of Trust in Supplier-Automaker Relationships in the U.S., Japan and Korea," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(2), pages 259-285, June.
    50. Jia, Fu & Rutherford, Christine & Lamming, Richard, 2016. "Cultural adaptation and socialisation between Western buyers and Chinese suppliers: The formation of a hybrid culture," International Business Review, Elsevier, vol. 25(6), pages 1246-1261.
    51. Abbasi, Kaleemullah & Alam, Ashraful & Du, Min (Anna) & Huynh, Toan Luu Duc, 2021. "FinTech, SME efficiency and national culture: Evidence from OECD countries," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mauricio Olivares Faúndez & Hanns de la Fuente-Mella, 2022. "Data Analysis and Domain Knowledge for Strategic Competencies Using Business Intelligence and Analytics," Mathematics, MDPI, vol. 11(1), pages 1-33, December.
    2. Esmaelnezhad, Danial & Taghizadeh-Yazdi, Mohammadreza & Amoozad Mahdiraji, Hannan & Vrontis, Demetris, 2023. "International strategic alliances for collaborative product Innovation: An agent-based scenario analysis in biopharmaceutical industry," Journal of Business Research, Elsevier, vol. 158(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tengjian Zou & Gokhan Ertug & Ilya R. P. Cuypers & Donald L. Ferrin, 2023. "Trust across borders: a review of the research on interorganizational trust in international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(8), pages 1379-1401, October.
    2. Khalid, Saba & Ali, Tahir, 2017. "An integrated perspective of social exchange theory and transaction cost approach on the antecedents of trust in international joint ventures," International Business Review, Elsevier, vol. 26(3), pages 491-501.
    3. Nikolaos SKLAVOUNOS & Konstantinos ROTSIOS & Yannis HAJIDIMITRIOU, 2020. "Managers’ perceptions on trust and knowledge transfer: evidence from Greek ISAs in South East Europe Abstract: Nowadays, cooperation through the formation of International Strategic Alliances (ISAs) h," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 11, pages 164-185, June.
    4. Sousa, Cátia & Gonçalves, Gabriela, 2019. "Multiculturality as an antecedent to work wellbeing and work passion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(2), pages 101-124.
    5. Carole Couper & A. Rebecca Reuber & Shameen Prashantham, 2020. "Lost that lovin’ feeling: The erosion of trust between small, high-distance partners," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(3), pages 326-352, April.
    6. Oliveira, Luis & Johanson, Martin, 2021. "Trust and firm internationalization: Dark-side effects on internationalization speed and how to alleviate them," Journal of Business Research, Elsevier, vol. 133(C), pages 1-12.
    7. Marius G. Gehrisch & Stefan Süß, 2023. "Organizational behavior in international strategic alliances and the relation to performance – a literature review and avenues for future research," Management Review Quarterly, Springer, vol. 73(3), pages 1045-1107, September.
    8. Zahoor, Nadia & Khan, Zaheer & Shenkar, Oded, 2023. "International vertical alliances within the international business field: A systematic literature review and future research agenda," Journal of World Business, Elsevier, vol. 58(1).
    9. Presbitero, Alfred, 2021. "Communication accommodation within global virtual team: The influence of cultural intelligence and the impact on interpersonal process effectiveness," Journal of International Management, Elsevier, vol. 27(1).
    10. Najafi-Tavani, Zhaleh & Mousavi, Sahar & Zaefarian, Ghasem & Naudé, Peter, 2020. "Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance," Journal of Business Research, Elsevier, vol. 120(C), pages 42-58.
    11. Vlajčić, Davor & Caputo, Andrea & Marzi, Giacomo & Dabić, Marina, 2019. "Expatriates managers’ cultural intelligence as promoter of knowledge transfer in multinational companies," Journal of Business Research, Elsevier, vol. 94(C), pages 367-377.
    12. Jean, Ruey-Jer Bryan & Kim, Daekwan & Chiou, Jyh-She & Calantone, Roger, 2018. "Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships," International Business Review, Elsevier, vol. 27(4), pages 838-851.
    13. Kwok, Diana W.P. & Meschi, Pierre-Xavier & Bertrand, Olivier, 2020. "In CEOs we trust: When religion matters in cross-border acquisitions. The case of a multifaith country," International Business Review, Elsevier, vol. 29(4).
    14. Lorenz, Melanie P. & Ramsey, Jase R. & Richey, Robert Glenn, 2018. "Expatriates’ international opportunity recognition and innovativeness: The role of metacognitive and cognitive cultural intelligence," Journal of World Business, Elsevier, vol. 53(2), pages 222-236.
    15. Robson, Matthew J. & Katsikeas, Constantine S. & Schlegelmilch, Bodo B. & Pramböck, Barbara, 2019. "Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances," Journal of World Business, Elsevier, vol. 54(2), pages 137-153.
    16. Lumineau, Fabrice & Jin, Jason Lu & Sheng, Shibin & Zhou, Kevin Zheng, 2022. "Asset specificity asymmetry and supplier opportunism in buyer–supplier exchanges," Journal of Business Research, Elsevier, vol. 149(C), pages 85-100.
    17. Xian Liu & Wenyu Wang & Yiyi Su, 2022. "Leveraging Complementary Resources through Relational Capital to Improve Alliance Performance under an Uncertain Environment: A Moderated Mediation Analysis," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    18. Richter, Nicole Franziska & Martin, Jonathan & Hansen, Sofie V. & Taras, Vasyl & Alon, Ilan, 2021. "Motivational configurations of cultural intelligence, social integration, and performance in global virtual teams," Journal of Business Research, Elsevier, vol. 129(C), pages 351-367.
    19. Annelies Costers & Yves Van Vaerenbergh & Anja Van den Broeck, 2019. "How to boost frontline employee service recovery performance: the role of cultural intelligence," Service Business, Springer;Pan-Pacific Business Association, vol. 13(3), pages 581-602, September.
    20. Jean, Ruey Jer “Bryan” & Kim, Daekwan & Bello, Daniel C., 2017. "Relationship-based product innovations: Evidence from the global supply chain," Journal of Business Research, Elsevier, vol. 80(C), pages 127-140.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:181:y:2022:i:c:s0040162522002943. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.