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Food health claims – What consumers understand


  • Nocella, Giuseppe
  • Kennedy, Orla


Issues pertaining to consumer understanding of food health claims are complex and difficult to disentangle because there is a surprising lack of multidisciplinary research aimed at evaluating how consumers are influenced by factors impacting on the evaluation process. In the EU, current legislation is designed to protect consumers from misleading and false claims but there is much debate about the concept of the ‘average consumer’ referred to in the legislation.

Suggested Citation

  • Nocella, Giuseppe & Kennedy, Orla, 2012. "Food health claims – What consumers understand," Food Policy, Elsevier, vol. 37(5), pages 571-580.
  • Handle: RePEc:eee:jfpoli:v:37:y:2012:i:5:p:571-580
    DOI: 10.1016/j.foodpol.2012.06.001

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    References listed on IDEAS

    1. Gracia, Azucena & Loureiro, Maria & Nayga, Rodolfo Jr., 2007. "Do consumers perceive benefits from the implementation of a EU mandatory nutritional labelling program?," Food Policy, Elsevier, vol. 32(2), pages 160-174, April.
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    3. Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
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    5. Lähteenmäki, Liisa & Lampila, Piritta & Grunert, Klaus & Boztug, Yasemin & Ueland, Øydis & Aström, Annika & Martinsdóttir, Emilia, 2010. "Impact of health-related claims on the perception of other product attributes," Food Policy, Elsevier, vol. 35(3), pages 230-239, June.
    6. Mazzocchi, Mario & Traill, W. Bruce & Shogren, Jason F., 2009. "Fat Economics: Nutrition, Health, and Economic Policy," OUP Catalogue, Oxford University Press, number 9780199213863, June.
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    10. Urbany, Joel E, 1986. " An Experimental Examination of the Economics of Information," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 257-271, September.
    11. Wilde, Louis L, 1980. "The Economics of Consumer Information Acquisition," The Journal of Business, University of Chicago Press, vol. 53(3), pages 143-158, July.
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    13. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
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    Cited by:

    1. repec:eee:jfpoli:v:69:y:2017:i:c:p:176-189 is not listed on IDEAS
    2. Wang, Emily Y. & Wei, Hongli & Caswell, Julie A., 2016. "The impact of mandatory trans fat labeling on product mix and consumer choice: A longitudinal analysis of the U.S. Market for margarine and spreads," Food Policy, Elsevier, vol. 64(C), pages 63-81.


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