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Perception of Health Claims Among Nordic Consumers

Author

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  • Klaus Grunert

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  • Liisa Lähteenmäki
  • Yasemin Boztug
  • Emilia Martinsdóttir
  • Øydis Ueland
  • Annika Åström
  • Piritta Lampila

Abstract

No abstract is available for this item.

Suggested Citation

  • Klaus Grunert & Liisa Lähteenmäki & Yasemin Boztug & Emilia Martinsdóttir & Øydis Ueland & Annika Åström & Piritta Lampila, 2009. "Perception of Health Claims Among Nordic Consumers," Journal of Consumer Policy, Springer, vol. 32(3), pages 269-287, September.
  • Handle: RePEc:kap:jcopol:v:32:y:2009:i:3:p:269-287 DOI: 10.1007/s10603-009-9110-0
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    References listed on IDEAS

    as
    1. Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
    2. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
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    Citations

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    Cited by:

    1. Martínez Ros, Ester & Lado Couste, Nora Rita & Martos Partal, Mª de las Mercedes, 2010. "Trends in packaging claims for new products : impacts on firm value," INDEM - Working Paper Business Economic Series id-10-02, Instituto para el Desarrollo Empresarial (INDEM).
    2. Chrysochou, Polymeros & Grunert, Klaus G., 2014. "Health-related ad information and health motivation effects on product evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1209-1217.
    3. Nocella, Giuseppe & Kennedy, Orla, 2012. "Food health claims – What consumers understand," Food Policy, Elsevier, vol. 37(5), pages 571-580.
    4. repec:gam:jsusta:v:9:y:2017:i:10:p:1701-:d:112897 is not listed on IDEAS
    5. Van Wezemael, Lynn & Caputo, Vincenzina & Nayga, Rodolfo M. & Chryssochoidis, George & Verbeke, Wim, 2014. "European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments," Food Policy, Elsevier, vol. 44(C), pages 167-176.
    6. Bechtold, Kai-Brit & Abdulai, Awudu, 2013. "Combining Likert scale attitudinal statements with choice experiments to analyze pref-erence heterogeneity for functional dairy products," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158851, Agricultural Economics Society.
    7. Orquin, Jacob L. & Scholderer, Joachim, 2015. "Consumer judgments of explicit and implied health claims on foods: Misguided but not misled," Food Policy, Elsevier, vol. 51(C), pages 144-157.

    More about this item

    Keywords

    Health claims; Healthy eating; Marketing; Food;

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