IDEAS home Printed from https://ideas.repec.org/a/eee/jeborg/v164y2019icp235-255.html
   My bibliography  Save this article

Choice certainty and deliberative thinking in discrete choice experiments. A theoretical and empirical investigation

Author

Listed:
  • Regier, Dean A.
  • Sicsic, Jonathan
  • Watson, Verity

Abstract

Resource allocation decisions require information about individuals' preferences for goods and services. Survey based stated preference methods, such as discrete choice experiments (DCEs), are used to elicit preferences for non-market goods. A critique of stated preference research is that respondents to hypothetical surveys may not provide careful and thoughtful responses that reveal rational preferences. Choice certainty has been used to measure survey respondents' task engagement. Researchers assume that respondents who are certain about their choices provide deliberative responses. In the case of DCE, we argue that the variability of choice certainty is also important. We present a novel framework to identify thoughtful / deliberative respondents. The framework combines respondents’ certainty with their variability in certainty across a set of choice tasks. We test our framework empirically using data from two case studies. We find respondents with higher mean certainty and variability (i) seldom use decision heuristics, (ii) are more likely to have monotonic preferences, (iii) have longer response times, (iv) make choices that have higher interval validity, and (v) have higher choice consistency. We discuss the relevance of alternative ex-post calibration strategies with a view to improve the precision and accuracy of DCE-based welfare estimates.

Suggested Citation

  • Regier, Dean A. & Sicsic, Jonathan & Watson, Verity, 2019. "Choice certainty and deliberative thinking in discrete choice experiments. A theoretical and empirical investigation," Journal of Economic Behavior & Organization, Elsevier, vol. 164(C), pages 235-255.
  • Handle: RePEc:eee:jeborg:v:164:y:2019:i:c:p:235-255
    DOI: 10.1016/j.jebo.2019.05.031
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167268119301830
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Choice certainty; Discrete choice experiments; Hypothetical bias; Information processing; Stated preferences; Survey engagement;

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jeborg:v:164:y:2019:i:c:p:235-255. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/jebo .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.