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Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey

  • Hu, Wuyang
  • Woods, Timothy A.
  • Bastin, Sandra
  • Cox, Linda J.
  • You, Wen

This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of willingness to pay factors. Results show consumer socio-economic characteristics are important determinants but play different roles depending on the products. Information on health benefits may also be important. However, it is found that outside information or consumer self-stated awareness of blueberries’ health benefits have different impacts. These impacts may function as substitutes rather than complements to each other.

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File URL: http://purl.umn.edu/104617
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Article provided by Southern Agricultural Economics Association in its journal Journal of Agricultural and Applied Economics.

Volume (Year): 43 (2011)
Issue (Month): 02 (May)
Pages:

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Handle: RePEc:ags:joaaec:104617
Contact details of provider: Web page: http://www.saea.org/jaae/jaae.htm

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  1. Harvey Lapan & GianCarlo Moschini, 2007. "Grading, Minimum Quality Standards, and the Labeling of Genetically Modified Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(3), pages 769-783.
  2. Ehmke, Mariah D. & Warziniack, Travis & Schroeter, Christiane & Morgan, Kari, 2008. "Applying Experimental Economics to Obesity in the Family Household," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(02), August.
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  6. James A. Brox & Ramesh C. Kumar & Kenneth R. Stollery, 2003. "Estimating Willingness to Pay for Improved Water Quality in the Presence of Item Nonresponse Bias," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(2), pages 414-428.
  7. Erickson, Kenneth W. & Blank, Steven C. & Moss, Charles B. & Mishra, Ashok K., 2004. "Regional Changes In The Distribution Of Net Value Added In U.S. Agriculture, 1960-2002," 2004 Annual Meeting, June 30-July 2, 2004, Honolulu, Hawaii 36232, Western Agricultural Economics Association.
  8. Rousu, Matthew & Huffman, Wallace & Shogren, Jason F. & Tegene, Abebayehu, 2002. "The Value of Verifiable Information in a Controversial Market: Evidence from Lab Auctions of Genetically Modified Food," Staff General Research Papers 10009, Iowa State University, Department of Economics.
  9. Wuyang Hu & Wiktor L. Adamowicz & Michele M. Veeman, 2006. "Labeling Context and Reference Point Effects in Models of Food Attribute Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(4), pages 1034-1049.
  10. Kinsey, Jean D. & Mancino, Lisa, 2002. "Diet Quality And Calories Consumed: The Impact Of Being Hungrier, Busier And Eating Out," Working Papers 14324, University of Minnesota, The Food Industry Center.
  11. Baer, Alexander G. & Brown, Cheryl, 2006. "Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S," 2006 Annual meeting, July 23-26, Long Beach, CA 21320, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  12. Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009. "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(03), December.
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