Connecting Sensory Quality Characteristics and Local Designations to Willingness to Pay for Cheese at the Retail Level
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- He, Chenyi & Gao, Zhifeng & Sims, Charles A. & Zhao, Xin, 2015. "Does Local Label Bias Consumer Taste Bud and Preference: Evidence of a Strawberry Sensory Experiment," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196874, Southern Agricultural Economics Association.
More about this item
Keywordscheese; choice experiments; local designations; sensory analysis; willingness to pay; Agribusiness; Community/Rural/Urban Development; Consumer/Household Economics; Marketing; Productivity Analysis; Q10; Q13;
- Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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