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An Operations-Research Study of Sales Response to Advertising

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Cited by:

  1. Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
  2. L. Colombo & L. Lambertini, 2003. "Dynamic Advertising Under Vertical Product Differentiation," Journal of Optimization Theory and Applications, Springer, vol. 119(2), pages 261-280, November.
  3. Yang, Chaolin & Xiong, Yi, 2020. "Nonparametric advertising budget allocation with inventory constraint," European Journal of Operational Research, Elsevier, vol. 285(2), pages 631-641.
  4. Alexander E. Saak, 2012. "Dynamic Informative Advertising of New Experience Goods," Journal of Industrial Economics, Wiley Blackwell, vol. 60(1), pages 104-135, March.
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  8. Amit Bhaya & Eugenius Kaszkurewicz, 2023. "Dynamic Advertising Games in Duopolies Under One-Step-Ahead Optimal Control," Dynamic Games and Applications, Springer, vol. 13(3), pages 721-749, September.
  9. Krishnamoorthy, Anand & Prasad, Ashutosh & Sethi, Suresh P., 2010. "Optimal pricing and advertising in a durable-good duopoly," European Journal of Operational Research, Elsevier, vol. 200(2), pages 486-497, January.
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  11. Frank M. Bass & Norris Bruce & Sumit Majumdar & B. P. S. Murthi, 2007. "Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship," Marketing Science, INFORMS, vol. 26(2), pages 179-195, 03-04.
  12. C. Clark & Ulrich Doraszelski & Michaela Draganska, 2009. "The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 207-236, June.
  13. Lee, Jonq-Ying & Brown, Mark G., 1990. "Lag Structures in Commodity Advertising Research," 1990 Annual meeting, August 5-8, Vancouver, Canada 271019, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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  15. Mohammad Kazem Sayadi & Ahmad Makui, 2014. "Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain," Journal of Optimization Theory and Applications, Springer, vol. 161(3), pages 1012-1021, June.
  16. Reddy, Puduru V. & Wrzaczek, Stefan & Zaccour, Georges, 2016. "Quality effects in different advertising models - An impulse control approach," European Journal of Operational Research, Elsevier, vol. 255(3), pages 984-995.
  17. LEE, Janghyuk & KERBACHE, Laoucine, 2004. "Internet media planning : an optimization model," HEC Research Papers Series 806, HEC Paris.
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  19. Machowska Dominika, 2018. "Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market," Economics and Business Review, Sciendo, vol. 4(2), pages 3-23, June.
  20. Steven M. Shugan, 2002. "Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them," Marketing Science, INFORMS, vol. 21(3), pages 223-228.
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  22. Jacques Fontanel, 1979. "L'analyse microéconomique des dépenses publicitaires," Post-Print hal-03156532, HAL.
  23. Tong Wang & Cheng He & Fujie Jin & Yu Jeffrey Hu, 2022. "Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model," Information Systems Research, INFORMS, vol. 33(2), pages 659-677, June.
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  25. Mesak, Hani I. & Calloway, James A., 1995. "A pulsing model of advertising competition: A game theoretic approach, part B -- Empirical application and findings," European Journal of Operational Research, Elsevier, vol. 86(3), pages 422-433, November.
  26. Marshall Freimer & Dan Horsky, 2012. "Periodic Advertising Pulsing in a Competitive Market," Marketing Science, INFORMS, vol. 31(4), pages 637-648, July.
  27. Salhab, Rabih & Le Ny, Jérôme & Malhamé, Roland P. & Zaccour, Georges, 2022. "Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach," European Journal of Operational Research, Elsevier, vol. 299(3), pages 1079-1093.
  28. Schlosser, Rainer & Chenavaz, Régis Y. & Dimitrov, Stanko, 2021. "Circular economy: Joint dynamic pricing and recycling investments," International Journal of Production Economics, Elsevier, vol. 236(C).
  29. Richards, Timothy J. & Patterson, Paul M., 2002. "Strategic Interaction With Multiple Tools: A New Empirical Model," Working Papers 28545, Arizona State University, Morrison School of Agribusiness and Resource Management.
  30. Du, Rong & Hu, Qiying & Ai, Shizhong, 2007. "Stochastic optimal budget decision for advertising considering uncertain sales responses," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1042-1054, December.
  31. Haoyu Liu & Shulin Liu, 2019. "Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism," Sustainability, MDPI, vol. 12(1), pages 1-28, December.
  32. P D Berger & J Lee & B D Weinberg, 2006. "Optimal cooperative advertising integration strategy for organizations adding a direct online channel," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(8), pages 920-927, August.
  33. Feng, Jie & Papatla, Purushottam, 2011. "Advertising: Stimulant or Suppressant of Online Word of Mouth?," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 75-84.
  34. Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
  35. Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
  36. Anshuman Chutani & Suresh Sethi, 2012. "Cooperative Advertising in a Dynamic Retail Market Oligopoly," Dynamic Games and Applications, Springer, vol. 2(4), pages 347-375, December.
  37. Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
  38. Mesak, Hani Ibrahim & Bari, Abdullahel & Lian, Qin, 2015. "Pulsation in a competitive model of advertising-firm's cost interaction," European Journal of Operational Research, Elsevier, vol. 246(3), pages 916-926.
  39. L. Colombo & L. Lambertini, 2003. "Quality and Advertising in a Dynamic Duopoly," Working Papers 490, Dipartimento Scienze Economiche, Universita' di Bologna.
  40. Gary M. Erickson, 2009. "Advertising Competition in a Dynamic Oligopoly with Multiple Brands," Operations Research, INFORMS, vol. 57(5), pages 1106-1113, October.
  41. Marusia Ivanova, 2007. "Genesis and Evolution of Market Share Predictive Models," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 117-148.
  42. Zhen Lian & Garrett van Ryzin, 2021. "Optimal Growth in Two-Sided Markets," Management Science, INFORMS, vol. 67(11), pages 6862-6879, November.
  43. Ratnatunga, Janek & Ewing, Michael T., 2009. "An ex-ante approach to brand capability valuation," Journal of Business Research, Elsevier, vol. 62(3), pages 323-331, March.
  44. Yanwu Yang & Daniel Zeng & Yinghui Yang & Jie Zhang, 2015. "Optimal Budget Allocation Across Search Advertising Markets," INFORMS Journal on Computing, INFORMS, vol. 27(2), pages 285-300, May.
  45. Médéric Motte & Huyên Pham, 2021. "Optimal bidding strategies for digital advertising," Working Papers hal-03429785, HAL.
  46. Kinnucan, Henry, 1984. "Evaluating Farm Commodity Promotional * * Programs," 1984 Annual Meeting, August 5-8, Ithaca, New York 279028, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  47. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2020. "A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship," Sustainability, MDPI, vol. 12(4), pages 1-27, February.
  48. M'ed'eric Motte & Huy^en Pham, 2021. "Optimal bidding strategies for digital advertising," Papers 2111.08311, arXiv.org.
  49. Dengpan Liu & Subodha Kumar & Vijay S. Mookerjee, 2012. "Advertising Strategies in Electronic Retailing: A Differential Games Approach," Information Systems Research, INFORMS, vol. 23(3-part-2), pages 903-917, September.
  50. Monica Johar & Vijay Mookerjee & Sumit Sarkar, 2014. "Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization," Information Systems Research, INFORMS, vol. 25(2), pages 285-306, June.
  51. Ouyang, Ming & Zhou, Dongsheng & Zhou, Nan, 2002. "Estimating marketing persistence on sales of consumer durables in China," Journal of Business Research, Elsevier, vol. 55(4), pages 337-342, April.
  52. David van Wijk, 2023. "Stochastic Control Barrier Functions for Economics," Papers 2312.12612, arXiv.org, revised Feb 2024.
  53. Dengpan Liu & Subodha Kumar & Vijay S. Mookerjee, 2020. "Flexible and Committed Advertising Contracts in Electronic Retailing," Information Systems Research, INFORMS, vol. 31(2), pages 323-339, June.
  54. Mesak, Hani I., 1999. "On the generalizability of advertising pulsation monopoly results to an oligopoly," European Journal of Operational Research, Elsevier, vol. 117(3), pages 429-449, September.
  55. Temponi, Cecilia & Bryant, Michael D. & Fernandez, Benito, 2009. "Integration of business function models into an aggregate enterprise systems model," European Journal of Operational Research, Elsevier, vol. 199(3), pages 793-800, December.
  56. Lambertini, Luca, 2005. "Advertising in a dynamic spatial monopoly," European Journal of Operational Research, Elsevier, vol. 166(2), pages 547-556, October.
  57. Luzon, Yossi & Pinchover, Rotem & Khmelnitsky, Eugene, 2022. "Dynamic budget allocation for social media advertising campaigns: optimization and learning," European Journal of Operational Research, Elsevier, vol. 299(1), pages 223-234.
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  60. Erickson, Gary M., 2009. "An oligopoly model of dynamic advertising competition," European Journal of Operational Research, Elsevier, vol. 197(1), pages 374-388, August.
  61. Shami, Uri & Tsur, Yacov, 2002. "Optimal Dynamic Irrigation Schemes," Discussion Papers 15007, Hebrew University of Jerusalem, Department of Agricultural Economics and Management.
  62. Jacques Fontanel, 1979. "L'Anti Publicité," Post-Print hal-03464902, HAL.
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  64. De Giovanni, Pietro, 2018. "A joint maximization incentive in closed-loop supply chains with competing retailers: The case of spent-battery recycling," European Journal of Operational Research, Elsevier, vol. 268(1), pages 128-147.
  65. Frank M. Bass & Anand Krishnamoorthy & Ashutosh Prasad & Suresh P. Sethi, 2005. "Generic and Brand Advertising Strategies in a Dynamic Duopoly," Marketing Science, INFORMS, vol. 24(4), pages 556-568, February.
  66. Weber, Thomas A., 2006. "An infinite-horizon maximum principle with bounds on the adjoint variable," Journal of Economic Dynamics and Control, Elsevier, vol. 30(2), pages 229-241, February.
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  68. Alessandra Buratto & Stefan Wrzaczek, 2018. "Advertising a product to face a competitor entry: a differential game approach," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 41(2), pages 463-487, November.
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  73. Mesak, Hani I. & Ellis, T. Selwyn, 2009. "On the superiority of pulsing under a concave advertising market potential function," European Journal of Operational Research, Elsevier, vol. 194(2), pages 608-627, April.
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